Digital Strategist (RemoteUsa) Gdm (Gray Media Group)

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About GDM:

GDM (Gray Digital Media) is a fast-growing digital agency that helps clients connect grow and thrive through innovative marketing solutions. We combine digital strategy data-driven insights and creative execution to deliver measurable results.

Job Summary/Description:

We are building a GDM Strategy team and hiring a Digital Strategist to join us. This front-line role is for a strategic digital thinker who makes what we have to offer at GDM simple clear and actionable from digital products and platforms (Google Ads Meta GA4 Wide Orbit OMS) to attribution and ROI reporting. The ideal candidate brings strong communication skills and the ability to translate complex digital concepts into business-ready value that empowers teams and supports client success. This position is fully remote and can be applied for from any state where Gray Media operates.

As a Strategist at Gray Digital Media youll be a strategic digital thinker who makes what we have to offer at GDM simple clear and this front-line role you will provide the expertise and guidance that empower client-facing teams to have stronger conversations confidently recommend solutions and show the real impact of digital advertising. By turning complex ideas into clear insights you will play a key role in demonstrating value supporting client success and strengthening GDMs position as a trusted partner.

Duties/Responsibilities include but are not limited to:

As a Digital Strategist you will:

- Act as a subject matter expert on GDMs digital suite of products platforms and attribution tools.
- Provide client-facing teams with strategic guidance talking points and best practices to address evolving client needs.
- Translate technical product features and performance data into clear business-focused value propositions.
- Deliver reporting and attribution insights that connect digital activity to ROI and measurable results.
- Stay current on digital trends and tools to provide client-facing teams with the latest industry information.
- Support platform access campaign tracking and implementation where technical expertise is required.

Qualifications/Requirements:

- Bachelors degree in marketing communications or a related field.
- 2 years of experience in digital media digital marketing strategy or client solutions.
- Proficiency in or the ability to quickly learn Gray systems such as Wide Orbit OMS BI Tools) and digital platforms (Google Ads DSPs Meta Ads Manager etc.).
- Strong communication skills with the ability to translate technical and operational information into clear client-ready insights.
- Skilled at bridging technical detail to business context to help teams position solutions effectively.
- Understanding of attribution models ROI reporting and performance measurement.
- Highly motivated proactive and collaborative.

Preferred Skills

- Familiarity with OMS and/or CRM tools.
- Strong knowledge of Google Analytics (GA4) Google Tag Manager and attribution reporting.
- Prior experience supporting client-facing teams is a plus.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

Gray Media Group-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.