Senior Product Marketing Manager

We are obsessed with the heros journey at JobNimbus. Every person has a heros journeyHermione Granger James T. Kirk Frodo Baggins Anna & Elsa Nacho Libre and even YOU! This is our call to adventure to come check out JobNimbus. What do you have to lose You might make a few new friends learn about a sick new company doing some amazing things and maybe even land a new job!

Mission:

Develop and scale product marketing strategy that drives awareness adoption and differentiation across our platform.

What Youll Be Doing:

Product Strategy & Voice of Customer

• Partner with Product Managers to align on roadmap market needs and customer pain points
• Lead research initiatives: win/loss surveys persona validation competitor insights
• Synthesize insights across Sales CX and product usage to guide messaging and roadmap

Go-to-Market Strategy & Launch Leadership

• Own GTM planning for product lines verticals or major feature releases
• Define positioning value propositions and messaging frameworks
• Coordinate cross-functional launch execution across Product Sales Lifecycle and Marketing
• Partner with Lifecycle Marketing to ensure smooth post-launch adoption efforts

Pricing & Packaging

• Conduct competitive pricing audits and influence pricing models in partnership with Product and Finance
• Deliver positioning for packaging tiers and monetization strategy

Sales & CX Enablement

• Build strategic enablement content: battlecards pitch frameworks playbooks and talk tracks
• Collaborate with Enablement and RevOps on rollout and training
• Monitor usage and effectiveness to continuously improve materials

Messaging Alignment Across Channels

• Provide messaging guidance for Lifecycle Content and Customer Comms
• Ensure in-app email and sales collateral reflect consistent strategic positioning
• Influence in-app messaging direction in collaboration with the Customer Comms Specialist

Customer Research and Buyer Personas

• Lead the development validation and documentation of buyer personas and ideal customer profiles (ICPs)
• Conduct regular win/loss analysis customer interviews and survey programs to evolve personas
• Align personas with product roadmap sales enablement and GTM positioning

Thought Leadership Narrative & Advocacy

• Develop product narratives and transformational messaging for outbound and content
• Identify advocates and support case study or testimonial creation in partnership with Content or CS

Use of AI

• Champion use of AI tools for message testing research synthesis and asset generation
• Evaluate and pilot tools to streamline PMM workflows and cross-functional collaboration

What Makes You the Hero for This Job:

• 57 years of B2B SaaS product marketing experience including ownership of multi-product GTM
• Proven success driving product positioning competitive differentiation and customer insight strategy
• Deep understanding of go-to-market planning messaging frameworks and pricing/packaging strategy
• Strong research skills (VOC win/loss persona development) and the ability to turn insights into action
• Confident collaborator with Product Sales CX and Lifecycle Marketing stakeholders
• Excellent communicatorskilled in storytelling internal alignment and executive-level presentations
• Comfortable leading enablement content strategy (battlecards pitches talk tracks etc.)
• Hands-on experience with research analysis and enablement tooling (Hubspot Pendo)
• AI-fluent: actively uses AI to accelerate research content generation or GTM planning
• Bonus: Experience in SMB or vertical SaaS; familiarity with PLG environments

Superpowers:

• Extreme Ownership. You own the outcomes drive initiatives and solve problems proactively. If you need direction and someone to hold your hand this job is not for you.
• Customer Obsessed. Everything we build should leave our customers saying Aw dip. This product is off the charts cool. Whoever wrote that code deserves a raise!
• Proactive Learning. You stay ahead of the curve continuously learning and implementing cutting-edge technologies.
• Team Commitment. You build mentor and lead a high-performance engineering team that delivers results together.
• Self Awareness. You know your strengths weaknesses and how to surround yourself with the right talent to succeed.

Mentor (Hit us up to get more information)

Dustan Halbach - Specialist in hiring amazing people lover of the outdoors hunting fly fishing snowboarding hockey and golf.

JobNimbus is proud to be an equal opportunity / affirmative action employer. We are committed to equal opportunity regardless of race color religion sex national origin sexual orientation gender identity age disability Veteran status or other legally protected characteristics. This position may require the successful completion of a criminal background check and/or drug screen. If you have a disability or special need that requires accommodation please let us know in the application.

If you have any questions regarding this job post please email emailprotected.