Sr. Lead, Vertical Marketing

About Tubi:

Boldly built for every fandom Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the worlds largest collection of Hollywood movies and TV shows thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014 Tubi is part of Tubi Media Group a division of Fox Corporation.

About the Role:

Tubi is seeking a Sr. Lead Vertical Marketing to help shape and execute industry-specific marketing strategies that elevate Tubis presence in key verticals including but not limited to; Automotive Entertainment and Financial this role youll partner closely with the Sr. Manager of Vertical Marketing while taking the lead on go-to-market strategy for high-potential verticals where focused impactful marketing can drive outsized partner closely with Sales Creative Events and Research teams to bring to life compelling narratives sales enablement tools and campaign strategies that drive awareness and revenue among category advertisers.

This is a strategic and hands-on role suited for a B2B marketer who is equal parts creative storyteller project manager and collaboratorwith an interest in helping advertisers understand the unique value of Tubis ad-supported streaming platform.

What Youll Do:

• Own the marketing strategy and execution for key verticals by creating content and programs that highlight Tubis value proposition to key stakeholders within these industries.
• Support the Sr. Manager Vertical Marketing in developing scalable marketing frameworks and playbooks across additional verticals collaborating on insights and opportunities that can be leveraged across industries.
• Build sales enablement materials including pitch decks one-sheeters and talking points tailored to the needs of your assigned verticals.
• Partner with Sales and the Ad Solutions team to surface success stories case studies and use cases that support active conversations with advertisers.
• Contribute to cross-functional GTM planning by collaborating with Events Creative Product Marketing and Research to bring campaigns and thought leadership to market.
• Help execute vertical-specific marketing activations such as webinars conferences or sponsorships ensuring flawless delivery and follow-up.
• Monitor industry trends advertiser behavior and campaign performance to inform content and marketing tactics.

Your Background:

• 46 years of experience in B2B marketing media or ad tech ideally supporting Sales or industry marketing
• Understanding of the advertising ecosystem particularly in digital or streaming video
• Strong storytelling and content development skillsable to distill complex ideas into clear and persuasive marketing materials
• Ability to manage multiple projects across teams prioritizing effectively while keeping a high standard of quality
• Familiarity with Financial Services Automotive and/or Entertainment industries a plus but not required
• Comfortable working independently while contributing to a collaborative team environment
• Data-minded with the ability to connect qualitative insights and quantitative results to drive marketing outcomes

#LI-MJ1

#LI-Hybrid

Tubi is a division of Fox Corporation and the FOX Employee Benefits summarizedherecovers the majority of all US employee following distinctions below outline the differences between the Tubi and FOXbenefits:

• For US-based non-exempt Tubi employees the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
• For all salaried/exempt employees in lieu of the FOX Vacation policy Tubi offers a Flexible Time off Policy to manage all personal matters.
• For all full-time regular employees in lieu of FOX Paid Parental Leave Tubi offers a generous Parental Leave Program which allows parents twelve (12) weeks of paid bonding leave within the first year of birth adoption surrogacy or foster placement of a child in addition to applicable government leave program(s) and FOXs short-term disability policy. This time is 100% paid through a combination of any applicable state city and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
• For all full-time regular employees Tubi offers a monthly wellness reimbursement.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin gender identity disability protected veteran status or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.