Senior Manager Growth Marketing

Job Title: Senior Manager Growth Marketing

Classification: Exempt (Salaried)

Reports to: Head of Consumer Marketing

Manager Growth Marketing (Paid Social Search Ads SEO & Web Optimization)

About inKind
inKind is a fintech platform that provides interestfree capital to independent restaurants and hospitality groups helping them thrive while enhancing guest experiences. Founded in Austin Texas inKind supports restaurant operators nationwide and engages diners through its unique financing and dining credits model.

Role summary:
We are seeking a Senior Manager of Growth Marketing to lead our user acquisition and retention programs. You will own all paid social search ads SEO and web optimization efforts partnering with crossfunctional teams to drive brand awareness and revenue growth. You will combine analytical rigor with creative experimentationanalyzing performance data testing new strategies and optimizing user journeys across the funnel.

Key responsibilities:

• Own and optimize growth channels. Manage digital marketing channels including paid social paid search display and retargeting while guiding their performance across the funnel. Define channel strategy budget allocation and measurement to maximize ROI.
  
  
• SEO & SEM leadership. Develop and execute a comprehensive SEO strategy for inKinds websites: conduct keyword research onpage optimization and link building; monitor search rankings; and collaborate with content teams to ensure content is optimized. Lead SEM campaigns by managing paid search accounts experimenting with new keywords and continually testing copy and landing pages.
  
  
• Website & conversion optimization. Oversee website performance and conversion rate optimization (CRO) initiatives including A/B testing landing page development and funnel analysis. Partner with engineering and design to improve site speed usability and conversion paths.
  
  
• Campaign analysis and reporting. Forecast measure and analyze digital campaign performance; report on key metrics and use insights to refine strategies. Identify growth opportunities and make datadriven recommendations for optimization.
  
  
• Crossfunctional collaboration. Work closely with product sales design and data teams to ensure campaigns are aligned with product launches and revenue goals. Educate internal stakeholders on marketing initiatives and share insights regularly.
  
  
• Experimentation & innovation. Run continuous A/B tests across channels and creative assets to identify highperforming tactics. Stay current on industry trends and emerging platforms proposing new growth initiatives and AIenabled marketing tools to keep inKind at the forefront of digital innovation.
  
  

Minimum qualifications:

• 5 years of experience in growth marketing digital marketing or performance marketing with a track record of driving user acquisition and revenue growth.
• Deep expertise in paid social and paid search advertising including campaign setup bid management and creative testing.
• Strong knowledge of SEO and SEM techniques (keyword research onpage/offpage SEO paid search optimization).
• Familiarity with web analytics tools and marketing automation platforms; ability to interpret data and present insights to nontechnical stakeholders.
• Experience with website optimization and CRO including A/B testing and landingpage development
• Proven ability to manage budgets and forecast performance across multiple channels.
• Excellent communication and crossfunctional collaboration skills; ability to influence stakeholders and clearly articulate strategy.
• Creative thinker who can develop innovative campaigns while maintaining a datadriven approach.
• Bachelors degree in marketing business communications or a related field.
• Strong stakeholder management up to executive level
  
  

Preferred qualifications:

• Experience in fintech hospitality or consumerfacing startups.
• Knowledge of AIpowered marketing tools or experience with marketing automation platforms.
• Familiarity with conversion rate optimization frameworks (e.g. growth loops funnel analytics).
  
  

Some of our Benefits:

• Generous PTO and company holiday policy company paid Short Term Disability
• 100% employer covered health and dental insurance for our direct employees (a set plan is covered with higher tier healthcare coverage available at employees additional cost; dependent coverage is at employees cost); vision plan available at employees additional cost
• Child Care Benefits and generous parental leave
• Dog-friendly workspace in a secure building with great views of downtown Austin
• Daily lunches and snacks

Salary:

• $125000 - $135000 Benefits

inKind is an Equal Opportunity Employer. We believe that diversity is vital to inKinds ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race color ancestry religion gender gender identity national origin sexual orientation age marital status disability status veteran status or any other protected category have no bearing on our hiring decisions.

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