Field Marketing Programs Manager
Field Marketing Programs Manager
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$ 108720 - 135900
1 Vacancy
Job Description
Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners Cohesity makes it easy to secure protect manage and get value from data across the data center edge and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities including immutable backup snapshots AI-based threat detection monitoring for malicious behavior and rapid recovery at scale.
Weve been named a Leader by multiple analyst firms and have been globally recognized for Innovation Product Strength and Simplicity in Design.
Join us on our mission to shape the future of our industry.
Are you passionate about crafting targeted high-impact marketing campaigns for strategic accounts Do you thrive in working closely with sales teams to accelerate active deals and expand into new buying units Were looking for an experienced self-driven and creative Field Marketing Manager with Account-Based Marketing (ABM) and Marketing Programs experience to join our team and help us grow our sales pipeline through highly tailored campaigns. This position will serve as a liaison between the Product and Campaigns teams Field Marketing and Sales and will be responsible for managing and executing integrated marketing programs.
As a key player on our team youll work directly with the sales team to design and execute innovative marketing programs that focus on single high-profile accounts. These programs will span across various marketing channels including events direct mail digital and content campaigns. You will leverage tools like 6sense Folloze Splash Marketo and more to craft compelling campaigns that move the needle engage key decision-makers and drive meaningful results.
Were looking for someone who is not afraid to experiment with new strategies take initiative and work autonomously while contributing to a collaborative and high-performing team.
HOW YOULL SPEND YOUR TIME HERE:
Develop and execute integrated field marketing plans that directly support regional sales goals accelerate deal velocity and drive pipeline generation in priority territories
Partner closely with sales channel and cross-functional marketing teams to localize and activate programs that engage key decision-makers and buying committees in-region
Craft and execute multi-channel campaigns (direct mail digital content workshops events) that accelerate deals drive pipeline and engage key stakeholders.
Utilize ABM tools like 6sense and to gather insights and optimize campaign effectiveness.
Measure campaign success track KPIs and report results via Salesforce Marketo and Tableau ensuring alignment with sales objectives.
Design and manage innovative programs that expand into new buying units and generate significant pipeline impact.
Own end-to-end execution of campaigns from concept to delivery including creative content and logistical coordination on managing campaigns and emails from the AMER field marketing team.
Be the liaison and collaborate with internal teams including marketing sales and partner organizations to ensure consistent messaging and seamless execution.
Take initiative to explore and test new marketing strategies to continuously improve ABM performance.
Participate in regular pipeline reviews to align marketing efforts with sales forecasts and business objectives.
WED LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
7 years of account-based marketing or marketing program experience with a focus on high-profile accounts.
Experience consulting with sales to create tailored marketing programs to address pipeline challenges
Must possess a strong collaborative mindset with the ability to effectively navigate and influence across a complex matrixed organization
Proven success in working directly with sales teams to design and execute ABM campaigns that accelerate deals and expand accounts.
Hands-on experience with crafting integrated multi-channel marketing campaigns that resonate with senior-level decision-makers.
Demonstrated ability to work independently take initiative and innovate within a fast-paced high-pressure environment.
Excellent communication skills both written and verbal with the ability to influence and collaborate effectively with sales and other teams.
A strategic results-driven mindset with the ability to analyze and report on campaign performance to optimize future efforts.
Strong project management skills and the ability to manage multiple campaigns simultaneously.
Certifications in account based marketing 6sense or Folloze courses.
Knowledge of reporting and analytics using Salesforce 6sense and Tableau
Interested candidates based outside of the designated areas are welcome to apply provided they have the right to work in the job location.
Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors including a candidates skills qualifications and experience location and salary expectations and therefore a starting salary at the low end high end or even above the stated range may be offered. This position may also be eligible for bonus compensation commission (if in a sales function) and/or equity grants. Additionally full-time employees are eligible to participate in ourcomprehensive benefits framework including health and wellness benefits vacation paid holidays and refresh days 401(k) retirement plan life and disability insurance coverages and other benefits the Company may offer from time to time.
Pay Range :
The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.
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Equal Employment Opportunity Employer (EEOE)
Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying you may contact us atCOHESITY or for assistance.
In-Office Expectations
Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.
Interested candidates based outside of the designated areas are welcome to apply provided they have the right to work in the job location.
Required Experience:
Manager
Employment Type
Full-Time
