Director, Performance Media Group
Director, Performance Media Group
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$ 130962 - 170250
1 Vacancy
Job Description
Sony Pictures has been successful in evolving its approach to media and marketing building a best-in-class data foundation and launching an in-house Digital Media Buying team. This team has been entrepreneurial at its core: laying the foundation of new internal marketing functions while growing and evolving to support the needs across Sonys Theatrical business. As our landscape has changed so have the needs of the business which has led to the expansion of the performance media function. Today this group activating campaigns for many groups under the Sony umbrella including Home Entertainment Television and Distribution. The incoming members are expected to have start-up mentality (ambitious hands-on etc.) and a desire to build the future digital-first workforce of Sony Pictures.
The Performance Media Director will oversee performance strategy and execution across Programmatic Paid Social Paid Search YouTube CTV etc. for a portfolio of Theatrical and Home Entertainment titles. This role bridges executional excellence with strategic vision working closely with the Media Strategy team agency partners and platforms to deliver measurable results integrate performance media into cross-channel campaigns and pioneer new approaches to activation and measurement.
Success in this role requires a decisive leader strong communicator and passionate innovator who thrives in a fast-paced start-up-like environment and is eager to help build a world-class performance function from the ground up.
Job Duties:
Performance Strategy & Execution: Lead end-to-end campaign planning activation and optimization across all performance platforms. Ensure campaigns ladder up to broader marketing and media objectives.
Innovation & Partnerships: Identify evaluate and champion new platforms partners and technologies. Maintain a forward-looking POV and roadmap for performance media at SPE.
Team Leadership & Development: Manage and mentor a team of performance media specialists. Build cross-functional expertise through training knowledge-sharing and structured workflows.
Analytics & Insights: Oversee forecasting measurement and reporting delivering actionable insights that inform strategy. Partner with Data Analytics to advance test-and-learn methodologies.
Budget Management: Lead budget oversight pacing reconciliation and vendor payments for performance campaigns.
Audience & Data Strategy: Collaborate with internal teams to develop and execute a robust first-party data and audience strategy across the Sony portfolio.
Requirements:
Bachelors degree required
8-10 years of experience in performance media and digital marketing
Proven track record of managing complex campaigns large budgets and multi-channel strategies
Technical Expertise:
Advanced Excel skills (PivotTables Pivot Graphs Data Tables etc.)
Hands-on experience with planning and managing large-scale paid social search and programmatic campaigns
Proven track record managing high campaign volume large budgets complex strategies and driving quantifiable results
Familiarity with major platforms:
Programmatic: Google DV360 The Trade Desk Amazon DSP Walmart DSP
Social: Meta (FB/IG) Snapchat TikTok X/Twitter Pinterest
Search: Google Search Bing Amazon Ads
Experience with Campaign Manager and other third-party tracking solutions
Core Skills:
Deep knowledge of digital media fundamentals (reach/frequency ad formats optimization)
Strong analytical skills and ability to interpret large datasets
Excellent communication and presentation skills (verbal and written)
Proven ability to lead teams collaborate cross-functionally and deliver under tight deadlines
Entrepreneurial mindset with curiosity and drive to innovate in a rapidly evolving space
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc. a subsidiary of Tokyo-based Sony Corporation. SPEs global operations encompass motion picture production acquisition and distribution; television production acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products services and technologies. For additional information go to .
The anticipated base salary for this position is $130962 to $170250. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors including without limitation the qualifications of the individual applicant for the position years of relevant experience level of education attained certifications or other professional licenses held and if applicable the location of the position.Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process you may contact us at
Required Experience:
Director
Employment Type
Full-Time
