Strategist, Audience Segmentation & Insights

Job Description

This role is based remotely but if you live within a 50-mile radius of an office Atlanta Austin Detroit Warren Milford or Mountain View you are expected to report to that location three times a week at minimum.

The Role

General Motors is seeking a highly analytical and technically skilledAudience Segmentation & Insights Strategistto join our Marketing Applied Sciences Activation team. This role will be responsible for transforming data into actionable insights and audience strategies that drive personalized marketing experiences across channels. You will leverage tools such asDatabricks SQL PySpark and various marketing platformsto design and execute queries build and activate audience segments and enable seamless data workflows that power campaign execution.

This is a unique opportunity for someone who enjoys hands-on data analysis coding and operational enablement while directly influencing marketing outcomes and customer experiences.

What Youll Do

Audience Segmentation & Insights

• Write and optimize SQL/PySpark queries inDatabricksand leveragemarketing customer data platforms (CDP) and onboarding platformsto identify size and analyze customer audiences.
• Perform detailed audience personas analysis by combining behavioral transactional and demographic data.
• Help develop actionable recommendations based on segmentation and insights to improve targeting personalization and campaign performance.

Operational Workflows & Data Enablement

• Design and manage workflows that move audiences through data pipelines from source systems to activation platforms (e.g. ESPs onboarders personalization tools media destinations).
• Partner with marketing operations and engineering teams to ensure audiences are integrated accurately and efficiently across platforms.
• Monitor troubleshoot and continuously optimize data processes for scalability and performance.

Insights and Analysis

• Conduct deep-dive analysis to uncover insights engagement trends and opportunities for optimization across GMs marketing audiences.
• Help translate analytical findings into compelling stories and recommendations for marketing product and executive stakeholders.
• Establish repeatable processes dashboards and documentation for tracking segment performance and impact.

Cross-Functional Collaboration

• Partner closely with data engineers data scientists and audience strategists to align on segmentation and activation needs.
• Act as a subject matter expert on segmentation logic audience insights and operational data flows.
• Champion a data-driven culture by sharing insights and enabling teams to make informed marketing decisions.

Your Skills & Abilities (Required Qualifications)

• Bachelors degree in Data Science Computer Science Marketing Analytics or related field
• 35 years of experience indata analytics marketing technology or audience segmentation.
• Proficiency inSQL Python or PySparkand experience working inDatabricksor similar cloud-based platforms.
• Basic familiarity with activation across marketing channels (CRM Media website mobile app etc)
• Ability to track document and govern audience segmentation logic and processes in sharepoint confluence and other workflow management tools
• Strong analytical problem-solving and storytelling skills with the ability to translate data into actionable business insights.
• Experience working across large complex datasets and global/matrixed organizations a plus.
• Excellent communication skills with the ability to collaborate effectively across technical and non-technical stakeholders.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

Compensation:

• The expected base compensation for this role is: $68900 - $111400. Actual base compensation within the identified range will vary based on factors relevant to the position.

• Bonus Potential:An incentive pay program offers payouts based on company performance job level and individual performance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g. H-1B OPT STEM OPT CPT TN J-1 etc.)

#LI-CC1

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment email us or call us your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.