Associate Manager Field Marketing Luxury

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profile Job Location:

Napa, CA - USA

profile Yearly Salary: $ 86500 - 91000
Posted on: 25-09-2025
Vacancies: 1 Vacancy

Job Summary

Description

Boldly Cultivating ()

About Us

Treasury Wine Estates (TWE) is one of the worlds largest wine companies and we are proud of our portfolio of brands that have tremendous heritage rich quality and a reputation for excellence across the TWE we are led everyday by our purpose Boldly Cultivating. We are boldly cultivating value through our brands wine people & environment for enriched and joyful communities.

At TWE we cultivate our teams to be their very best. And in turn our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the worlds most desirable luxury wine company known for the experiences we create for our consumers customers partners suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands clickhere.

About the Role

Works in collaboration with Field Marketing and Brand Marketing as well as cross functionally with the Sales Teams to proactively assist in managing and developing plans and tools to generate demand to achieve annual performance plan.

Preference given to candidates within driving distance of Napa CA for this hybrid role.

Key Responsibilities

  • Provides prompt follow-up on incoming marketing requests to foster a cohesive professional and collaborative relationship with Field Marketing Brand and Sales.
  • Supports the creation of Field Marketing digital selling tools presentation materials and communications.
  • Incorporates key fact-based insights in sell sheets decks and communication pieces.
  • Leads the development of compelling POS materials that will raise awareness and drive sales at retail.
  • Represents brand marketing objectives strategies and national plans and helps to ensure Sales Team alignment.
  • Assists in the development and execution of luxury brand plans at the division region and account level.

  • Implement program set-up and implementation for News America and Vestcom.

  • This role is responsible for planning developing managing executing and evaluating annual marketing at the division region and account level.

  • Primary challenges of this role include tight deadlines stakeholder alignment and competitive challenges.

About you

  • Must be at least 21 years old.

  • Bachelors degree required MBA and wine certifications (WSET) preferred.

  • You are a dynamic and passionate Marketing professional with 3 years of progressive experience across Field Trade Customer Marketing or similar role from either the CPG or adult beverage you will have a passion for wine and have previous experience working with iconic luxury brands.

  • Ability to understand big picture and action it; develop programming & creatively drive market execution.

  • Ability to proactively drive projects and a sense of urgency with Sales brand teams and other cross-functional stakeholders.

  • Demonstrates knowledge of how to sell and market brands within the alcoholic beverage category (preferably wine but not required) and have prior experience in Trade or Shopper Marketing Brand Marketing and/or Sales.

  • Business Acumen/Analytical Skills. Understands business implications of decisions; displays orientation to profitability; aligns work with strategic goals.

  • Must have exceptional written and verbal communication skills as well as the ability to develop and deliver impactful presentations for sales teams distributor teams customers and other stakeholder groups.

  • Able to develop programs and materials to meet TWE sales and stakeholder needs.

  • Must have the ability to prioritize a high volume of projects in a fast-paced environment.

  • Ability to influence without authority across multiple stakeholder groups.

  • Innovative:Constant improvement mindset and creativity: a bias toward innovation opportunities to evolve and get better.

Why youll love it here:

  • Our culture is built on bringing our whole selves being courageous and delivering together its our DNA and the heart of who we are at TWE.
  • We prioritise your growth with access to global career opportunities and structured programs designed to support your health wellbeing and careerdevelopment.
  • Enjoy the worlds most desirable wines through our generous employee product allowance
  • Competitive benefits package including: Medical Dental and Vision Paid Time Off (vacation sick time and holidays) 401K with company match and much more!
  • Plus youll get an extra day off each year with your TWEforME Day a day to spend however you choose!

We offer a range of great benefits such as flexibility rewards and discounts and health and wellbeing initiatives. To find out more click here.

It takes all varietals!

At TWE we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age race color religion sexual orientation gender identity national origin or disability. If you require any assistance to be included in our process please contact quoting the job title and reference number.

Apply Today!

We do move quickly at TWE and continually review applications so if you dont want to miss out please apply today!

Pay Transparency Disclosure: The base pay range offered for this position is $86500-$91000 per year and other benefits. These figures represent what we reasonably expect to pay for this position but the actual compensation offered will depend upon numerous job-related factors including but not limited to candidate qualifications skills experience education location and alignment with market data. Our expectation is that the incumbent will work out of our Napa the incumbent works out of another location the wage rate may fall above or below this range. Treasury reserves the right to modify the range in the future.




Required Experience:

Manager

DescriptionBoldly Cultivating ()About UsTreasury Wine Estates (TWE) is one of the worlds largest wine companies and we are proud of our portfolio of brands that have tremendous heritage rich quality and a reputation for excellence across the TWE we are led everyday by our purpose Boldly Cultivating...
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Key Skills

  • Business Development
  • Business
  • Marketing
  • Company Website
  • General Managements
  • Communication
  • CRM
  • Market Research
  • Project Management
  • Content Marketing
  • Facebook
  • Email Campaigns
  • marketing collateral
  • Powerpoint
  • Analytics

About Company

Here at Treasury Wine Estates we encourage those who, like us, see the possibilities when life is lived with sleeves rolled up and minds left open. From all walks of life and from all parts of our business, every voice is heard and every voice is welcome. Each one of us here defines o ... View more

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