Growth Campaign Manager

Storyful is an equal opportunity employer

Job Description :

Growth Campaign Manager

Location: New York NY

Hybrid - 3 days in office
Reporting To: VP Marketing & Growth

Storyful is seeking a Growth Campaign Manager to build and execute marketing programs that directly fuel qualified leads sales-pipeline growth and revenue. This is a hands-on growth-focused role ideal for someone who thrives at the intersection of marketing and sales and who wants to directly influence how we engage enterprise buyers and who is excited to use cutting-edge generative-AI and marketing-automation tooling to do it faster and smarter.

Key Responsibilities

Campaign Strategy & Demand Generation

• Design and manage integrated outbound campaigns (email LinkedIn events webinars) that drive lead generation audience engagement and qualified pipeline.
  

• Own account targeting list segmentation and audience prioritization in close partnership with sales.
  

• Build ABM programs outbound sequences and multi-channel campaigns.
  

• Develop messaging frameworks offer strategies and outreach structures for outbound efforts.
  

• Operationalize GenAI in the creative process: build and continually refine prompt-libraries in ChatGPT/Claude/Gemini to accelerate copywriting persona-specific value props and A/B test variants.
  

• Spin up low-/no-code automations (Zapier n8n HubSpot Workflows) that connect Storyfuls data feeds AI services and marketing channels reducing manual work and improving speed-to-market.
  

Sales Collaboration & Lead Management

• Partner with sales to align campaign targeting lead scoring and MQL hand-off processes.
  

• Manage and optimize lead flow from inbound outbound and event-driven campaigns.
  

• Maintain attribution reporting and pipeline tracking through HubSpot and Salesforce.
  

• Support event follow-up webinar conversion and post-campaign sales-acceleration activities.
  

• Deploy AI-powered enrichment (e.g. Clearbit OpenAI functions) to auto-populate firmographic/intention signals for faster follow-up.
  

Cross-Functional Collaboration

• Collaborate with the Marketing Coordinator on asset build-out list uploads and platform execution.
  

• Work with the Content Marketing Manager on outbound messaging prospecting content and sales-enablement materials.
  

• Integrate Storyfuls intelligence into commercial outreach.
  

• Lead quarterly AI enablement workshops to upskill marketing & sales colleagues on effective prompt-writing LLM QA and responsible-AI practices.
  

Campaign Optimization & Performance Management

• Monitor performance data analyses conversion metrics and continuously optimize targeting and messaging to improve results.
  

• Own dashboards and KPIs tied to lead volume qualified-pipeline contribution and sales alignment.
  

• Use Python/SQL or Looker Studio to query LLM-generated experiments identify winning prompts and automate roll-outs.
  

Generative-AI & Automation Stewardship (new section)

• Serve as Storyfuls internal prompt engineer for growth marketingdesign test and version control prompts that power AI copy image or video generation.
  

• Evaluate new AI/automation vendors (LLM APIs RAG frameworks orchestration layers) and manage pilots security reviews and ROI analysis.
  

• Champion ethical best practices for GenAI use ensuring brand safety bias mitigation and compliance with data-privacy policies.
  

Qualifications

• 2-4 years in B2B demand generation growth marketing ABM or sales development.
  

• Direct experience running outbound programs and lead-gen campaigns.
  

• Strong understanding of B2B funnels pipeline development and sales-marketing alignment.
  

• Experience with HubSpot Salesforce LinkedIn Navigator Clay and modern marketing-automation platforms (e.g. HubSpot Workflows Marketo Iterable).
  

• Excellent written communication skills plus demonstrated ability to craft iterate and document AI prompts that outperform baselines.
  

• Analytical mindset with ability to interpret performance data and optimize for results.
  

• Comfortable working cross-functionally with marketing and sales teams.
  

• Hands-on proficiency with at least one GenAI stack (OpenAI/Anthropic API LangChain Hugging Face Pipelines) and familiarity with Python or JavaScript for simple automations/APIs.
  

• Experience configuring low-code workflow tools (Zapier n8n Make UiPath) to orchestrate multi-step marketing processes.
  

• Interest in media content marketing audience intelligence or communications sectors strongly preferred.
  

• Bachelors degree in Marketing Communications Journalism Business or related field.

Reasonable accommodation: At Storyful we are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Storyful is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at. Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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