Senior Digital Marketing Manager
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Job Location:
Yearly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Senior Digital Marketing Manager / Demand Gen Lead will own the strategy and execution of WJAs digital campaigns ensuring consistent and high-converting lead generation that feeds directly into sales pipeline. This is both a hands-on and strategic role: youll roll up your sleeves to execute campaigns in the beginning then transition into a role that leads agency partners and influences broader demand gen strategy with the opportunity to mentor junior talent as the team grows.
Why Willis Johnson & Associates
Willis Johnson & Associates is a fast growing award winning wealth management firm specializing in corporate executives and professionals. We help our clients optimize everything in their personal financial lives from compensation and benefit strategy to tax mitigation from retirement planning to investments. We also have an in-house CPA team to provide tax preparation for our clients that need it. And with everything we recommend we put our clients firstall the time every time. No product sales. No commissions. Straight fee-only financial planning and asset management.
The same way we take care of our clients we invest in our team. Aside from providing a very competitive benefits package including medical dental vision disability/life insurance 401(k) and PTO we pride ourselves in supporting personal and professional growth. We encourage and incentivize continued education for all employees and support their participation in educational conferences and events.
What Success Looks Like
Why Willis Johnson & Associates
Willis Johnson & Associates is a fast growing award winning wealth management firm specializing in corporate executives and professionals. We help our clients optimize everything in their personal financial lives from compensation and benefit strategy to tax mitigation from retirement planning to investments. We also have an in-house CPA team to provide tax preparation for our clients that need it. And with everything we recommend we put our clients firstall the time every time. No product sales. No commissions. Straight fee-only financial planning and asset management.
The same way we take care of our clients we invest in our team. Aside from providing a very competitive benefits package including medical dental vision disability/life insurance 401(k) and PTO we pride ourselves in supporting personal and professional growth. We encourage and incentivize continued education for all employees and support their participation in educational conferences and events.
What Success Looks Like
- Within a year digital marketing is running like a machine: consistent campaigns predictable pipeline optimized spend.
- Campaigns not only run they convert with measurable impact on qualified leads and booked prospect meetings.
- Youve improved what exists added new channels for growth and helped us track the entire funnel from ad spend to revenue.
- Execute and optimize digital campaigns across LinkedIn Meta email and web by building ads workflows landing pages and reporting.
- Translate content (blogs videos thought leadership awards) into multi-channel demand gen campaigns.
- Partner with Client Development on account-based campaigns sales enablement tools and prospecting initiatives.
- Collaborate with Communications/Creative to ensure brand-aligned messaging and over time influence content strategy.
- Manage campaign timelines agency deliverables and eventually interns/junior staff.
- Provide recommendations on ad budget allocations and platform strategy with a path to owning budget decisions.
- Maintain and improve HubSpot campaigns workflows and reporting dashboards; collaborate on CRM/data integrity strategy.
- Build attribution models that connect marketing spend to pipeline and revenue optimizing over time.
- Test and scale new channels (beyond LinkedIn/Meta/email) optimized for our audience.
- 810 years of experience in digital marketing demand generation or growth marketing (B2B/professional services preferred).
- Proven track record driving pipeline growth through digital channels (LinkedIn Ads Meta Ads email nurture campaigns).
- Hands-on expertise with HubSpot (or equivalent CRM/automation platform).
- Strong project management skills ability to manage multiple projects stakeholders and vendors simultaneously.
- Experience mentoring/managing interns agencies or junior marketers.
- Familiarity with account-based marketing attribution models and sales enablement tools.
- Strategic mindset with the ability to zoom out while still willing to execute tactically when needed.
- Data-driven curious and always looking for ways to improve performance.
- Base Salary Range: $130000-$150000/year plus 20% bonus based on company and individual performance
- 401(k) plan with opportunity to earn up to 7% the first year and 10% with tenure
- Best and brightest leaders will have opportunities to buy into and become owners in the firm over time
- 11 paid holidays and 15 PTO days to use at your discretion
- Employer paid Health/Dental/Vision insurance premiums for individuals and families.
- Employer HSA contributions
- Employer paid Life and Long-Term Disability
- Flexibility to work from where you are most comfortable - at home or in the office except for required client and department meetings
- Collaborative Positive Teammates
- Advancement Opportunities
- Autonomy in Your Role
- Professional Development Options
- Rewarding Work That Matters
Required Experience:
Senior IC
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
Our fiduciary, fee-only financial advisors offer financial planning and wealth management services and provide unbiased advice for your financial roadmap.
