Digital Marketing & Communications Manager

Job Description

The College of Architecture Arts and Design (AAD) is seeking a digital marketing & communications manager to lead the execution of a cohesive digital strategy across the colleges communications channels. This individual will be a member of the colleges marketing and communications team charged with telling the story of the college and elevating the work of students faculty and staff while engaging a wide spectrum of audiences.

The digital marketing & communications manager will lead efforts within the college to design and maintain a consistent and inspiring online presence that is informed by strategic priorities and elevates ongoing work and activities across websites social media platforms emails and newsletters and other digital content. This position will be responsible for the creation coordination and implementation of website design and content within the universitys content management system tracking analytics to inform strategy. The digital marketing & communications manager will also work to create and curate engaging content for social media platforms that champions student learning faculty research and the Virginia Tech brand. Additionally this individual will serve in an advisory role to train and support other digital platform users across the college to maintain best practices and implement new knowledge and tools.

The ideal candidate will have professional experience working with website content management systems and social media platforms within a marketing and communications framework. An ability to assist with content creation (copywriting photography and videography) is also required. The digital marketing & communications manager should be a self-starter who can work independently multitask and navigate multiple deadline-driven projects simultaneously.

The digital marketing & communications manager reports to the director of marketing and communications and is a member of the AAD advancement team. As such the individuals efforts will be strategically aligned to support the goals and priorities of the college and university and must follow established brand guidelines university policies and procedures and accessibility standards.

Required Qualifications

Bachelors degree in information technology computer science marketing media communications or related field or related professional experience coupled with a bachelors degree.
Demonstrated experience in developing and executing digital content and design strategies to achieve specific goals for targeted audiences.
Demonstrated experience in developing and managing websites within an enterprise CMS.
Demonstrated experience managing multiple social media platforms including Instagram LinkedIn Facebook YouTube and/or X.
Demonstrated knowledge and experience utilizing Google Analytics and social media metrics to improve user experience reach and engagement.
Demonstrated excellence in written communication skills including digital copywriting.
Demonstrated experience in project management to meet deadlines and manage multiple projects simultaneously.

Preferred Qualifications

Experience working in and knowledge of a higher education institution or environment institutional marketing or advancement.
Proficiency in Adobe Ensemble.
Demonstrated experience utilizing existing templates and components within a CMS as well as developing custom components and a working knowledge of HTML and CSS.
Demonstrated proficiency working with a CRM such as BBIS Slate Salesforce or Hobsons Connect.
Demonstrated experience working with and improving website SEO.
Demonstrated proficiency in Adobe Creative Suite.
Demonstrated experience in taking and editing photos and videos.
Knowledge of Virginia Tech or other institutional branding and brand elements.
Demonstrated experience using Wrike or other project management tool.

Application Materials

For full consideration interested candidates are required to submit the following:

• Updated resume
• Cover letter that articulates how their background and experience aligns with the qualifications for the position
• Name and contact information for three professional references
• a PDF or other document that lists websites and social media sites they have managed and created content for; this should include specific information such as name URL (if website) or name/handle if social media specific dates and their role (manager content creator moderator etc.)
• Examples of digital campaigns they have created and executed across multiple platforms (web social media and/or email)

Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Regular

Salary Information

Salary range is $65000 - $70000 per year

Hours per week

40 evenings & weekends as needed

Review Date

January 19 2026

Additional Information

The successful candidate will be required to have a criminal conviction check. This position is eligible for a hybrid work arrangement of no more than two days of remote work per week following a fully onsite onboarding period to support successful training and transition.

About Virginia Tech

Dedicated to its mottoUt Prosim(That I May Serve) Virginia Tech pushes the boundaries of knowledge by taking a hands-on transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world Virginia Tech is aninclusive communitydedicated to knowledge discovery and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36000 undergraduate graduate and professional students in eightundergraduate colleges aschool of medicine aveterinary medicinecollegeGraduate School andHonors College.The university has a significant presence across Virginia including Blacksburg the greater Washington D.C. area the Health Sciences and Technology Campus in Roanoke sites in Newport News and Richmond and numerousExtension officesandresearch institutes.A leading global research institution Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective along with opportunities for unique and impactful professional development.