Join our International Stores & Corporate Communications team in Milan as a PR Specialist. Youll support innovative campaigns for Amazon Italy crafting compelling narratives across multiple channels in a global this role youll build relationships with media develop creative content and execute PR initiatives that enhance Amazons reputation as a positive contributor to Italian communities the economy and the environment.
About Amazon Italy: opened its virtual doors in November 2010 with the mission to be Earths most customer-centric company where customers can find and discover anything they might want to buy online.
The ideal candidate will bring experience in fast-paced PR environments creative storytelling abilities and strong relationship-building skills. You should be a strategic thinker who pays close attention to detail and can translate complex concepts into clear compelling narratives.
This role requires excellent writing skills and the ability to communicate effectively with senior executives media representatives and cross-functional teams. You will work across various countries cultures and business units to achieve communication objectives.
Key job responsibilities
Devise and lead proactive internal and external communication campaigns that maintain a pipeline of positive stories about Amazons work in Italy across owned earned and paid channels
Support the team on narratives and campaigns that promote Amazons contributions to Italian communities economy employees and the environment
Develop storytelling opportunities and generate ideas for editorial projects
Create content in optimal formats and determine appropriate distribution channels to maximize impact with target audiences
Collaborate with PR teams in Italy and globally to ensure consistent messaging
Provide communications counsel to business executives on both short-term and long-term challenges and opportunities
Develop effective outreach programs for corporate stakeholders including industry analysts and third-party groups
Bachelors degree or equivalent
Fluency in Italian and English
Demonstrated experience in communications or public relations
Strong writing and editing skills in both Italian and English
Experience working on major corporate campaigns
Exceptional ability to distill complex concepts into user-friendly communications
Experience working effectively with media and influencers in Italy; an existing network of media contacts is highly desirable
Experience developing content across various formats including media pitches infographics social posts and broadcast (TV/radio/podcast) storytelling packages
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