Marketing Analytics Associate
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Job Location:
Wilmington, DE - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Join the Card Marketing Analytics team and help shape the future of Chases Credit Card marketing campaigns. As a Marketing Analytics Associate youll translate customer behavioral data into insights that drive marketing strategies and influence card acquisitions on digital channels. Youll work with talented teams and partners to unlock the power of data and optimize multimillion-dollar marketing spend. Grow your career in a collaborative innovative environment where your work directly impacts business success.
As a Marketing Analytics Associate within the Card Data & Analytics team you will own end-to-end analytics for multiple digital campaign strategies measuring performance and providing actionable insights. You will partner with marketing strategy managers to optimize campaigns and develop new strategies supporting business growth targets through concise and timely analytics. You will synthesize large datasets into practical recommendations and deliver insights in a compelling manner to senior leadership. Your work will help influence and grow new card acquisitions.
You will collaborate closely with Analysts Channel Marketing partners Data Owners and Product Owners to deliver capabilities that unlock the power of our data. The role requires strong communication skills and the ability to work both independently and as part of a team. Youll be a key member of the Digital Analytics team supporting business objectives and driving innovation in marketing analytics.
Job responsibilities
- Own end-to-end analytics for multiple digital campaign strategies including performance measurement and ad hoc analysis
- Conduct A/B and incrementality test reads profitability and optimization analysis
- Partner with marketing strategy managers to optimize campaigns and develop new strategies
- Continuously develop skills to provide best-in-class analytics for card acquisitions
- Conduct research and recommend marketing strategies in the digital space
- Support business growth targets by providing concise insightful and timely analytics for key trends
- Analyze large datasets to identify key trends and opportunities
- Synthesize large volumes of data into actionable insights to influence business and marketing strategies
- Deliver practical data insights in a compelling manner to senior leadership using presentations discussions and visualizations
- Collaborate with Analysts Channel Marketing partners Data Owners and Product Owners to deliver data-driven capabilities
Required qualifications capabilities and skills
- Minimum one year of industry experience in business analytics roles (digital analytics customer analytics marketing analytics sales analytics business insights)
- Bachelors degree in a relevant quantitative field (Statistics Economics Applied Math Operations Research Physics Data Science)
- Strong knowledge of querying databases using SQL
- Experience with modern data science and analytics tools (Hive Python R)
- Basic knowledge of data mining quantitative research and data science techniques (machine learning)
- Team player with strong verbal and written communication skills
Preferred qualifications capabilities and skills
- Masters degree in a relevant quantitative field
- Experience with Adobe Analytics Tableau Alteryx
- Demonstrated ability to define business KPIs and establish measurement frameworks
- Financial services background
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- MailChimp
- Business Management
- Constant Contact
- HubSpot
- Responsys
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Copywriting
- Adobe Indesign
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
