Marketing Operations Manager
Marketing Operations Manager
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Job Description
Summary:
What your team does:
The Marketing Operations team is a center of operational excellence on Clios marketing team. This centralized function oversees campaign operations database and segmentation management reporting and insights email marketing go-to-market and lead funnel infrastructure process engineering and tech stack management. We build best in class campaigns processes and automations that empower a high performing marketing team. This individual contributor role reports to the Senior Manager Marketing Operations and collaborates closely with the RevOps SalesOps BizOps and Marketing teams to deliver cross-functional initiatives. This role will drive meaningful business impact through efficiencies optimizations and innovation.
Who you are:
You are a seasoned and accomplished marketing operations professional with a unique blend of technical expertise and strategic vision. You thrive in fast-paced environments and excel at leveraging data to optimize critical marketing programs including lead scoring attribution and lifecycle management. As a proactive leader you take ownership of the end-to-end marketing operations process consistently driving improvements that align teams with overarching business objectives. Leveraging extensive experience in platforms like Marketo and Salesforce you lead cross-functional initiatives that enhance efficiency deliver measurable results and foster a culture of innovation collaboration and agility.
What youll work on:
Technology AI Processes and Automation
Procure implement and optimize technology and automations for Clios global marketing team and manage vendor relationships.
Identify and troubleshoot errors optimize syncs and monitor marketing system performance to ensure smooth operations.
Use AI to build and optimize automations and processes to increase efficiency and impact at a global scale.
Translate project requirements into technical specifications and propose innovative solutions.
Support the MarOps team on lead funnel management marketing definitions routing and lead infrastructure.
Data Insights Attribution and Reporting
Administer and optimize marketing attribution technology ensuring accurate tracking and reporting across all marketing channels and activities.
Leverage data analytics and AI to measure campaign performance track key metrics and identify opportunities for optimization across the marketing funnel.
Collaborate cross-functionally with Data Insights RevOps IT and other teams to integrate data align on a single source of truth build data pipelines and frameworks and implement data governance practices to ensure accuracy across marketing systems.
Optimize processes and automations for data compliance hygiene and duplication.
Strategy Planning and Execution
Scope define and organize work for the MarOps team by managing sprints.
Collaborate with the marketing team to define strategy and roadmaps enabling them on new automations processes and technologies.
Support the MarOps team on ongoing execution needs of the business including building nurture programs campaigns webinars events emails landing pages etc.
Develop training and process documentation; audit technologies to ensure continuous improvement.
Own strategic and foundational projects and support the Senior Marketing Operations Manager and MarOps team on their projects as needed.
Mentor junior MarOps team members in automation technology and industry trends.
What you bring:
7 years of proficient experience with marketing automation platforms (Marketo Eloqua Salesforce Marketing Cloud Hubspot)
7 years of proficient experience with a CRM (Salesforce Microsoft Dynamics Hubspot)
Proficient in data segmentation and reporting using BI tools and Excel
Flexibility and adaptable in a fast paced and dynamic environment
Proficiency in of HTML and CSS
Excellent communication and project management skills
Marketo Admin Certified
Salesforce Admin Certified
Serious bonus points if you have:
Experience deploying AI solutions for marketing
Direct experience at a high growth SaaS company
Expertise with a query language (SQL)
A graduate degree in a relevant discipline (Business Technology Operations Data)
What you will find here:
Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
Competitive equitable salary with top-tier health benefits dental and vision insurance
Hybrid work environment with expectation for local Clions (Vancouver Calgary Toronto and Dublin) to be in office minimum 2 days per week on our Anchor Days.
Flexible time off policy with an encouraged 20 days off per year.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3 5 7 and 10 years
*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.
Diversity Inclusion Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves and are united by our mission. We are dedicated todiversity equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included valued and enabled to do the best work of their careers wherever they choose to log in from. We believe that different perspectives skills backgrounds and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation please let us know and we will work with you to meet your needs.
Learn more about our culture at We only communicate with candidates through official @ email addresses.
Required Experience:
Manager
Employment Type
Full-Time
