Senior Manager, Marketing Operations & Automation

Senior Manager Marketing Operations & Automation

Location: Miami Phoenix Seattle San Francisco Toronto

Reports to: VP Acquisition & Lifecycle Marketing

Team: Acquisition & Lifecycle Marketing

About the Role

This is Opendoors automation architect roleyoull be the force-multiplier that enables a lean AI-powered marketing team to punch far above its weight. Your job is to eliminate manual work implement AI tools across the organization and build the infrastructure that lets our team operate at 2-3x productivity while driving better results.

Youll eliminate manual work and build the technical infrastructure that lets a lean team manage millions in marketing spend and manage personalized lifecycle campaigns across the funnel. That means: automated dashboards and reporting AI-powered creative testing and personalization bulletproof conversion tracking (GTM CAPI) and targeting and a streamlined tech stack. Youll implement AI tools build automation workflows and ensure every system is optimized for speed and accuracy.

What Youll Do

1. AI & Automation Implementation

• Implement and train team on AI tools for content creation ad copy email personalization and creative production (e.g. Jasper Midjourney)

• Build automation workflows across marketing operations using Zapier Make n8n or custom solutions

• Automate repetitive processes: campaign QA broken link checks UTM tracking validation lead scoring/routing

• Scale AI-powered creative testing (goal: 100s of ad variants per month)

• Build AI email personalization engine for lifecycle campaigns

2. Marketing Analytics & Reporting Infrastructure

• Build and maintain automated marketing dashboards

• Own reporting infrastructure across all channels (paid search paid social TV direct mail lifecycle) partnering with Data Science as needed

• Surface AI-powered insights from campaign data to inform budget allocation and optimization decisions

• Build real-time performance tracking by channel cohort and market

• Support attribution modeling incrementality testing and media mix modeling initiatives

3. Event Tagging & Conversion Tracking

• Own and manage Google Tag Manager and S2S implementation across Opendoor properties

• Ensure accurate conversion data flows to ad platforms (Google Ads Meta DSP etc.) to support targeting and bidding optimization

• Maintain event taxonomy and tracking documentation

• QA and troubleshoot tracking issues across the funnel

• Coordinate with Product/Engineering teams on tracking implementation

4. Marketing Tech Stack Management

• Own marketing technology stack (Iterable/CRM Google Ads Meta analytics platforms attribution tools)

• Evaluate and implement new tools that increase team productivity

• Manage vendor relationships and contract renewals

• Ensure data flows correctly between systems

• Optimize tech stack spend and consolidate redundant tools

What Youll Need

Technical Depth:

• Expert in Google Tag Manager GA4 and conversion tracking (pixels server-side tagging enhanced conversions CAPI CM360 etc) across major ad platforms

• Strong with automation tools (Zapier Make n8n) or ability to write scripts (Python JavaScript)

• Experience implementing AI tools in marketing workflows

• Comfortable with APIs webhooks and technical integrations

• SQL knowledge preferred for pulling data from warehouses (Snowflake/Redshift)

Marketing Operations Experience:

• 5-7 years in marketing operations marketing analytics or growth operations roles

• Experience supporting performance marketing teams at scale ($20M annual spend)

• Track record of building automation that measurably increases team productivity

• Understanding of multi-touch attribution incrementality testing and measurement best practices

• Experience with CRM/marketing automation platforms (Iterable Braze Salesforce Marketing Cloud HubSpot)

Mindset & Approach:

• Builder mentality: You see manual work and immediately think how can I automate this

• High agency: You dont wait for permissionyou prototype solutions and show results

• AI-native: Comfortable experimenting with new AI tools and teaching others how to use them

• Systems thinker: You design scalable processes not one-off fixes

• Hands-on executor: This is a pure IC roleyou build things yourself you dont manage people who build things

Bonus Points:

• Experience in high-consideration high-value transactional businesses (real estate auto financial services)

• Background in data science analytics engineering or technical product management

• Built custom dashboards using BI tools (Tableau Looker Mode Quicksight Amplitude)

• Experience with media mix modeling or incrementality testing

• Experience with Segment Snowflake LiveRamp

• Working knowledge of brand safety/viewability and verification tools (e.g. IAS DoubleVerify MOAT)

Compensation

The base pay range for this positionis $128800 - $177100 annually plus RSUs and bonuses. Paywithin this range varies by work locationand may also depend on your qualifications job-related knowledge skillsand experience. We also offer a comprehensive package of benefits including unlimited PTO medical/dental/vision insurance life insurance and 401(k) to eligible employees.

About us. Powering lifes progress one move at a time

Since 2014 weve been reinventing lifes most important transaction with a new simple way to buy and sell a home. The traditional real estate process is broken and our mission is clear: build a digital end-to-end experience that makes buying and selling a home simple and certain.

Were a team of problem solvers innovators and operators building the largest most trusted platform for residential real estate. Whether its starting a family taking a new job or making a life change we help people move forward with confidence.

This work isnt easy and its not for everyone. But if you want to be part of a team thats tilting the world in favor of people who want to sell buy or own a home then youll find purpose here.

Opendoor Values Openness

We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regard to race color religion national origin age sex marital status ancestry physical or mental disability veteran status sexual orientation gender identity or other protected status under all applicable laws regulations and ordinances. We collect use and disclose applicant personal information as described in our personnel privacy policies. To learn more you can find the policy details for California residents here and for Canada residents here.

We are committed to assisting members of the military community in utilizing their skills at Opendoor. U.S. candidates are able to review your military job classification at and apply for positions that align with your expertise.

At Opendoor we are committed to providing reasonable accommodations throughout our recruitment processes for candidates with disabilities pregnancy religious beliefs or other reasons protected by applicable laws. If you require assistance or a reasonable accommodation please contact us at