Basic purpose of role/Why the job exists:
This main role will be to manage hip or knee products by preparing and executing marketing plans in relation to the launch and the promotion of the assigned product lines within the designated territory. As a member of field marketing it is also vital to deliver marketing messages to customers and sales force
Conducts market research; generates product requirements develops marketing materials plans promotional activities monitors trend and improves market intelligence. Maintains contact with customers to follow up promotion efforts and cooperates closely with direct/indirect channels.
Key areas of accountability:
Prepare marketing plans for specified aspects/components of Stryker products focusing on appropriate target audiences.
Ensure field staff receive appropriate training to achieve effective delivery of key selling messages
Establish relationship with the US/APAC Marketing Department and prepare reports on request and forward any territory information regarding Stryker products in the most appropriate way
Cooperate closely with Logistics department for quarterly safety stock review
Organize & perform workshops deliver presentations and demonstrations
Supporting sales team to improve technical knowledge about the product
Budgetary management for all marketing activities initiated
Attract and retain quality employees with the best skills and qualifications to ensure that the Stryker standards and values are met and exceeded
Continuous development of relevant skills and knowledge
Support development and implementation of the company quality system
Lead the team efficiently to optimize outcomes consistent with the code of conduct
Closely work with RA/QA officers for registration documentations.
Obtain market intelligence on local product development and competitor activities
Contribute to the identification of KOLs and lead communication with them.
Support the sales force by attending demonstrations and KOL visits.
Cooperate closely with Logistics department for quarterly safety stock review
Education/ Experience
University Degree or equivalent
Excellent speaking and writing skill of Japanese and business English
Experienced in using office software and databases
Min 3 years experience in product management/marketing within medical industry
Experience showing impact on sales and successful market penetration
Required Experience:
IC
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongsid ... View more