Family Marketing Specialist

Job Description

Residency Requirements: Must reside in North Carolina

• This is a home-based remote position but may require one or more days a week in the Durham NC office as determined by the supervisor.

The Family Marketing Specialist provides a range of school-wide services to new and returning students and their families to help set the right tone for their academic success in the virtual school program. The position works with all student support roles including learning coach programming and serves in various groups to provide critical training facilitate academic engagement and promote effective communication practices between parents teachers and support staff.

K12 a Stride Company believes in Education for ANY ONE. We provide families an online option for a high-quality personalized education experience. Students can thrive find their passion and learn in an environment that encourages discovery at their own pace.

Passionate Educators are needed at the Stride K12 partner school North Carolina Virtual Academy (NCVA). We want you to be a part of our talented team!

The mission of North Carolina Virtual Academy (NCVA) is to provide an exemplary individualized and engaging educational experience for students by incorporating school and community/family partnerships coupled with a rigorous curriculum along with a data-driven and student-centered instructional model. Student success will be measured by valid and reliable assessment data parent and student satisfaction and continued institutional growth within the academic community. Join us!

Essential Functions: Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties.

• Manages Marketing Resources for the school including but not limited to:
  • Managing School Website and Social Media posts
  • Facilitate marketing and engagement meetings with the students and families at NCVA
  • Tracks invitations engagement and communication with the student to increase attendance and understanding of the student support opportunities NCVA offers.
  • Collaboration with the Community Engagement Specialist on Regional Outings Strider Squads and Learning Coach Community aspects
• Serves as a liaison between the student Learning Coach and teachers to ensure that all school personnel understand how to contact and communicate with the student in a manner that builds ties between the student and the school;
• Facilitates professional development on effective family engagement practices for school staff;
• Works with stakeholders (families board members administrators and school staff) to foster community involvement in school community development (Learning Coach Mentor program Learning Coach University Parent Volunteers etc.);
• Supports the state and local standardized testing processes and policies with a focus on family engagement and volunteers;
• Connects families to national K12 programming to engage students in the greater K12 community;
  • Marketing competitions (Art Music STEM Poetry etc.);
  • Student Clubs;
  • Academic Student Competitions;
• Collaborates with the school leadership team to develop implement and evaluate the annual communications plan for various stakeholder groups;
  • Develops an internal communication strategy that improves collaboration between teams increases organizational effectiveness builds engagement and fosters a positive transparent culture;
  • Develops and maintains a range of external communications including but not limited to family newsletters school announcements school event flyers local website auto-dialer calls/texts and social media groups;
  • Writes edits and designs content for internal communications (newsletters calendars emails videos SharePoint etc.);
• Facilitates live face-to-face opportunities for families to connect with the larger school community in partnership with other school teams (i.e. college visits back to school events book fairs etc.);
• Provides outreach training and support to families who respond to Students First Check In surveys as it relates to family engagement to enhance the sense of community and belonging.
• Serves as the schools social media manager and facilitator including training leaders and teachers as appropriate

MINIMUM REQUIRED QUALIFICATIONS:

• Bachelors degree in Education Marketing or related field of study AND
• Two (2) years of experience work with families in a similar capacity in a school setting developing parent mentors/Learning Coaches and/or facilitating community involvement OR
• Equivalent combination of education and experience
• Ability to clear required background check.

OTHER REQUIRED QUALIFICATIONS:

• Social Media Skills
• Familiarity with online learning environment;
• Strong organizations and time management skills;
• Strong written and verbal communication skills;
• Microsoft Office Suite (Outlook Word Excel PowerPoint Visit etc.); Web proficiency;
• Ability to travel 25% of the time

• Three (3) years of experience working with families in a similar capacity developing parent mentors/parent training and/or facilitating community involvement

DESIRED QUALIFICATIONS:

• Masters degree in Education Marketing or related field of study

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This is a home-based remote position but may require one or more days a week in the office as determined by the supervisor.

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions and perform any other related duties as assigned by their supervisor. All employment is at-will as governed by the law of the state where the employee works. It is further understood that the at-will nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Job Type

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions and perform any other related duties as assigned by their supervisor. All employment is at-will as governed by the law of the state where the employee works. It is further understood that the at-will nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs you can request the appropriate accommodation by contacting

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Stride Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran status or any other basis prohibited by federal state or local law. Stride Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant.