Digital Advertising Manager
Digital Advertising Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Southwest Strategies Group is seeking a full-time Digital Advertising Manager to join our Seattle or San Diego team. The Digital Advertising Manager will be responsible for developing executing and optimizing paid digital media campaigns across the agency. This role focuses on strategy technical execution and analytics partnering with account teams to ensure paid media is integrated seamlessly into client campaigns including advocacy efforts.
Southwest Strategies Group is focused on building leaders in our industry and community. Our group of companies is comprised of award-winning institutions across the state: BergDavis Public Affairs ColLAborate Katz & Associates Kiterocket and Southwest Strategies. With over 120 professionals with diverse backgrounds and experience our team is uniquely positioned to meet stakeholders where they are. We approach every project as a trusted partner leveraging our decades of expertise to provide custom strategies that help our clients get results.
Position:
Location and Travel: This person must be located in Seattle WA or San Diego CA. Our offices operate on a hybrid schedule with 3 days onsite in either Seattle or San Diego. Travel is required up to 10-15% of the time. This role will include early mornings evenings and weekends as required.
Compensation:
The annual base amount for this position is dependent on several factors including the candidates geographic location experience and qualifications. The annual base amount may be adjusted based on market conditions in the location where the employee resides.
A typical annual base range for this role is: $78000 $95000 - (actual compensation may vary by location and will follow local regulations).
Essential Functions/Responsibilities
- Develop paid media strategies for client campaigns including channel selection budget allocation by channel audience targeting and KPI setting
- Manage the technical setup and execution of paid campaigns across platforms (Meta LinkedIn YouTube Google Ads at minimum; streaming and other platforms a plus)
- Partner with account teams and designers to ensure creative assets are optimized for each platform; advise on best practices
- Monitor campaign performance optimize in real time and provide clear reporting and insights to account teams
- Support training of Account Coordinators/Account Executives to pull analytics and draft reports for manager review
- Work closely with account leads to align paid digital tactics with broader campaign strategies and objectives
- Serve as an in-house expert on paid digital advertising helping elevate internal capabilities and staying current on trends tools and platform updates
- Additional responsibilities as assigned
- 57 years of experience in digital marketing digital strategy or online advocacy with increasing levels of responsibility; agency and campaign experience strongly preferred
- Proven experience managing issue-based or political campaigns with a strong focus on digital tactics
- Bachelors degree in digital marketing marketing communications or a related field
- Proficiency with advertising platforms (Google Ads Meta Business Manager LinkedIn Campaign Manager) and marketing analytics tools (Google Analytics)
- Experience with SEO tools (Moz SEMrush Ahrefs) and marketing automation/email marketing platforms (Mailchimp HubSpot SharpSpring Marketo) a plus
- Demonstrated expertise in digital marketing strategy development digital advertising and budget management content marketing inbound marketing online lead generation reporting and analytics
- Excellent verbal and written communication skills
- Ability to manage multiple projects in a fast-paced deadline-driven environment
- Experience with advocacy campaigns and platforms such as NewMode Quorum Muster and/or others
Required Experience:
Manager
Employment Type
Full-Time
