Sr. Director, Brand Marketing
Sr. Director, Brand Marketing
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1 Vacancy
Job Description
Every day Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit debit prepaid and merchant services. Our worldwide team helps over 3 million companies more than 1300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
Job Summary
We are seeking a Sr. Director Brand Marketing to lead integrated marketing programs that accelerate brand growth and drive measurable business this role you will own the end-to-end strategy and activation of cross-functional initiatives that elevate our flagship product Genius a next-generation unified point-of-sale (POS) solution that brings payments software and services together in one powerful platform. Genius is a cornerstone of our POS strategy and we are investing to make it a recognized trusted and preferred brand in its category.
As Sr. Director Brand Marketing you will be responsible for shaping the integrated brand marketing strategy for Genius orchestrating campaigns across creative content digital media and regional teams and ensuring every initiative is tied to growth outcomes. Youll also play a key role in tracking and reporting on brand awareness and growth metrics ensuring we can demonstrate the value of our programs to leadership and continuously optimize for impact.
Key Responsibilities
Lead the integrated global brand marketing strategy for Genius ensuring programs directly support awareness growth and revenue objectives.
Design and manage integrated brand programs that span creative content digital paid media PR and external partners across multiple geographies
Track analyze and report on growth metrics and brand KPIs (awareness preference engagement campaign ROI) sharing insights with leadership and recommending optimizations.
Ensure alignment from strategy through execution partnering with senior marketing leadership across functions to define objectives and deliver against outcomes.
Orchestrate cross-functional teams and resources resolving dependencies and removing blockers to enable speed and scale.
Champion brand consistency and governance ensuring every touchpoint reinforces the Genius brand story and positioning.
Act as the connective tissue between marketing strategy execution and business growth keeping the Genius brand at the center of every program.
Qualifications
Education & Experience
Bachelors degree in Marketing Business Communications or related field; MBA a plus.
10 years of experience in brand marketing integrated campaign strategy or program management.
Proven success in developing and executing integrated brand marketing strategies that grow brand awareness and deliver measurable business results.
Experience in fintech payments or financial services marketing strongly preferred; experience in technology SaaS or SMB-focused marketing also valuable.
Skills
Strong understanding of brand tracking methodologies growth KPIs and campaign performance reporting.
Experience managing multi-channel campaigns (paid owned earned) at scale.
Exceptional organizational facilitation and communication skills with the ability to influence at all levels.
Proficiency with project and marketing management tools
Attributes
Strategic thinker with the ability to connect brand vision to execution.
Data-driven mindset with comfort presenting metrics and insights to leadership.
Collaborative flexible and able to manage complexity across global teams.
Results-oriented with a bias for action and problem-solving.
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race color religion sex (including pregnancy) national origin ancestry age marital status sexual orientation gender identity or expression disability veteran status genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website please contact .
Required Experience:
Director
Employment Type
Full-Time
