Director of Global Revenue Marketing, Manufacturing Operations

Reporting to the Senior Vice President of Marketing Manufacturing Operations the Director of Global Revenue Marketing Manufacturing Operations role is responsible for global Manufacturing Revenue Marketing across all geographies focused on demand generation and pipeline acceleration. 

You will develop and own comprehensive marketing strategies that drive key business objectives and pipeline growth for the QAD Manufacturing Operations team. Responsibilities include the development and execution of strategic marketing plans campaigns advertising ABM and events to support marketing contribution goals to the pipeline. This role is accountable for agreed-upon lead generation targets (MQ SAL Pipeline) and optimized budget spend. 

You will manage guide and develop a team of field marketers that will plan lead execute and report on strategic programs across all geographies.

This role works closely with the Solutions / Vertical Marketing team as SMEs Corporate Marketing Rev Ops for Analytics and marketing automation.  A strong collaborative relationship with Sales at all levels and the Business Development organization is necessary for success. 

This is a remote role that must be located in the continental U.S. and will have 10-15% travel.

Key Responsibilities

• Integrated Marketing full-funnel Marketing strategies & plans:

  • Develop marketing strategies and plans for the Manufacturing group (Installed base & New business) to deliver demand generation and pipeline acceleration goals that are aligned with our sales strategy.

  • This includes budget allocations and coverage across target geographies and channels (QAD vs other). 

• Guide the team to plan and execute the marketing plans including campaigns and localization of content and events following an established global Marketing / Sales process within the budget allocated. 

• Coach plan and guide the team to leverage digital marketing. strategies/tactics/programs with a digital first mindset.

• Lead cross-organizational collaboration and alignment for revenue-first campaigns for both net new and install base targets.  

  • This includes the revenue generating process cohesion throughout a buyers journey.  

  • Both people processes and systems will play a critical role in ensuring speed to lead speed to revenue and ultimately team efficiency & efficacy.

• Campaign & Revenue Performance Reporting/KPI:

• Monitor and enhance plans/campaigns through weekly review and reporting.

• Measure report and optimize marketing spending for the greatest return. 

  • Cross-organizational reporting and visibility.

• Deliver against agreed-upon objective measures for demand generation of Marketing Qualified Leads Sales Accepted Leads Pipeline Generation and Acceleration including aggregate measures as well as those by geography. 

• Manage guide mentor and develop a strong team of marketers.

Qualifications :

• Bachelors degree required or Masters degree preferred CPIM certification preferred Pragmatic Institute Certifications preferred. 

• 10 years experience driving revenue impact through marketing in B2B Enterprise Software

• 5 years experience leading and managing a team (3) direct reports

• Experience with Marketing Automation required. (Marketo experience a plus)

• Experience with Salesforce CRM

• Experience in account-based marketing tactics

• Advanced knowledge of digital marketing landscape and emerging technologies and trends especially in the social and mobile space

• Good understanding and practical knowledge of web strategy

• Excellent strategic thinking and leadership skills including influencing

• Extremely results-oriented

• Creative and collaborative

• Strong analytical skills and attention to detail

• Robust written and verbal communication skills

• Self-starter with the ability to adapt and multi-task

• Flexibility and eagerness to be part of a rapidly growing and evolving tech company

• Extremely sharp problem-solving skills

• Thrives in metrics and data-driven environments

• Excel / Google Sheets Word / Google Docs Powerpoint / Google Slides 6Sense (or other ABM platform)

• Preferred qualifications: Manufacturing industry Challenger prior work with a QAD manufacturing solution

Additional Information :

Whats in it for you..

• Your health and well being are important to us at QAD. We provide programs that help you strike a healthy work life balance.

• Opportunity to join a growing business focused on key growth segments launching into its next phase of expansion and transformation.

• Collaborative culture of smart and hard-working people who support one another to get the job done.

• An atmosphere of growth and opportunity where idea-sharing is always prioritized over level or hierarchy.

• Comprehensive Compensation package

Compensation Package:

• Base pay range:  $00 USD Annual (12 Months) base salary bonus plan

• Placement within our pay range will vary based on knowledge skills experience and market location variations as well as internal peer equity.

• U.S. benefits package includes medical dental and vision coverage a 401(k) plan with company match short-term and long-term disability coverage life insurance paid-time off parental leave and well-being programs.

About QAD:

QAD Inc. is a leading provider of adaptive cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer order to survive and thrive manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD solutions help customers in the automotive life sciences packaging consumer products food and beverage high tech and industrial manufacturing industries rapidly adapt to change and innovate for competitive advantage.

QAD is committed to ensuring that every employee feels they work in an environment that values their contributions respects their unique perspectives and provides opportunities for growth regardless of background. QADs DEI program is driving higher levels of diversity equity and inclusion so that employees can bring their whole self to work.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class. 

#LI-Remote

Remote Work :

Yes

Employment Type :

Full-time