Brand Manager

Gauteng - South Africa

Monthly Salary: Not Disclosed

Posted on: 18-09-2025

Vacancies: 1 Vacancy

Job Summary

Job Title: Brand Manager Marketing Gauteng South Africa

Personal care industry

Department: Marketing
Division: South Africa Business Unit
Location: South Africa
Key Responsibility Areas:

1. Strategic Planning & Brand Management

Develop and implement long-term and short-term brand strategies
Ensure alignment of brand strategy with overall business and category objectives
Manage brand marketing mix:
- Communication Strategy (Advertising & Messaging)
- Promotional Plans (Consumer Trade Visibility Initiatives)
- Packaging & Artwork
- Pricing
- New Product Development (NPD)
- Media Planning & Digital Marketing
- Social Media Planning

2. Market & Sales Analysis

Conduct primary and secondary sales analysis (territory-wise ORG reports etc.)
Track competitor activity and consumer behavior trends
Monitor media performance and effectiveness
Analyze profitability and drive margin improvements

3. New Product Development (NPD)

Manage end-to-end NPD projects from concept to trade launch
Coordinate with internal teams for artwork FG code creation (e.g. MWT) and packaging development
Ensure timely artwork updates on CANVAS
Align NPD pipeline with consumer insights and market gaps

4. Trade & Salon Marketing

Plan and execute Salon Activation and Education Programs
Manage and guide the team of Salon Educators
Ensure salon coverage as per defined KPIs
Create and maintain Monthly/Quarterly/Yearly Marketing & Trade Marketing Grids
Devise and implement strategies for slow-moving SKUs

5. Agency & Budget Management

Coordinate with media creative and research agencies to execute brand plans
Ensure optimal utilization of AdPro (Advertising & Promotion) budgets
Manage agency briefing performance and output

6. Reporting & Compliance

Regular reporting on brand performance marketing ROI and trade execution
Ensure all internal tools (CANVAS MWT etc.) are updated in a timely manner

Work Experience:

3 4 years of experience in Brand Management preferably in:
- Ethnic Hair Care
- Oral Care
- Skin Care Products

Job Title: Brand Manager Marketing Gauteng South Africa Personal care industry Department: Marketing Division: South Africa Business Unit Location: South Africa Key Responsibility Areas: 1. Strategic Planning & Brand Management Develop and implement long-term and short-term brand strategies ...