Job Description:
Were looking for an experienced Product Marketing Director to join our Marketing this strategic role youll be responsible for shaping and executing marketing strategies that drive awareness adoption and growth of products. Youll bring a deep understanding of market trends customer needs and competitive dynamics to help position our offerings effectively and support business growth.
You Will:
- Serve as the subject matter expert on Adobe technology products understanding their features benefits customer pain points and industry context.
- Collaborate as part of a senior cross-functional team to design and deliver innovative joint solutions that integrate Adobe technology with Merkles strategic services driving measurable impact for clients.
- Develop and execute comprehensive product marketing strategies that align with company goals and drive measurable impact.
- Lead market research initiatives to uncover trends customer insights and competitive intelligence. Use findings to inform product positioning messaging go-to-market strategy and prioritization.
- Manage the full product marketing lifecycle from ideation and launch to post-launch optimization and ensuring successful go-to-market execution.
- Collaborate cross functionally with product management growth partner marketing and corporate communications teams to ensure alignment and consistency across all marketing efforts.
- Monitor and report on key performance indicators to assess the effectiveness of marketing strategies. Share insights and recommendations with senior leadership.
- Build strong relationships with stakeholders to gather feedback and continuously improve product offerings and marketing approaches.
- Champion innovation within the product marketing function by staying ahead of industry trends and best practices.
You Have:
- Bachelors degree in Marketing Business or a related field.
- 8 years of experience in product marketing within the technology sector.
- Experience in partner/alliance marketing or joint ventures within the tech sector or a combined technology and service environment.
- Deep understanding of industry trends including identity data technology and AI.
- Proven experience collaborating with product development and sales and marketing teams to drive results.
- Ability to translate complex technical features into compelling customer benefits.
- Excellent written presentation and storytelling skills.
- Strong analytical skills with experience interpreting data generating insights and optimizing marketing performance.
- Proficiency with marketing automation tools CRM platforms and digital marketing strategies.
The annual salary range for this position is $94000-$152375. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.
Benefits available with this position include:
Medical vision and dental insurance
Short-term and long-term disability insurance
At least 15 paid holidays per year
Paid sick and safe leave and
Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit .
To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.
#LI-Merkle
#LI-KR1
Location:
USA - Remote - Maryland
Brand:
Dentsu
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
Required Experience:
Director
Job Description:Were looking for an experienced Product Marketing Director to join our Marketing this strategic role youll be responsible for shaping and executing marketing strategies that drive awareness adoption and growth of products. Youll bring a deep understanding of market trends customer n...
Job Description:
Were looking for an experienced Product Marketing Director to join our Marketing this strategic role youll be responsible for shaping and executing marketing strategies that drive awareness adoption and growth of products. Youll bring a deep understanding of market trends customer needs and competitive dynamics to help position our offerings effectively and support business growth.
You Will:
- Serve as the subject matter expert on Adobe technology products understanding their features benefits customer pain points and industry context.
- Collaborate as part of a senior cross-functional team to design and deliver innovative joint solutions that integrate Adobe technology with Merkles strategic services driving measurable impact for clients.
- Develop and execute comprehensive product marketing strategies that align with company goals and drive measurable impact.
- Lead market research initiatives to uncover trends customer insights and competitive intelligence. Use findings to inform product positioning messaging go-to-market strategy and prioritization.
- Manage the full product marketing lifecycle from ideation and launch to post-launch optimization and ensuring successful go-to-market execution.
- Collaborate cross functionally with product management growth partner marketing and corporate communications teams to ensure alignment and consistency across all marketing efforts.
- Monitor and report on key performance indicators to assess the effectiveness of marketing strategies. Share insights and recommendations with senior leadership.
- Build strong relationships with stakeholders to gather feedback and continuously improve product offerings and marketing approaches.
- Champion innovation within the product marketing function by staying ahead of industry trends and best practices.
You Have:
- Bachelors degree in Marketing Business or a related field.
- 8 years of experience in product marketing within the technology sector.
- Experience in partner/alliance marketing or joint ventures within the tech sector or a combined technology and service environment.
- Deep understanding of industry trends including identity data technology and AI.
- Proven experience collaborating with product development and sales and marketing teams to drive results.
- Ability to translate complex technical features into compelling customer benefits.
- Excellent written presentation and storytelling skills.
- Strong analytical skills with experience interpreting data generating insights and optimizing marketing performance.
- Proficiency with marketing automation tools CRM platforms and digital marketing strategies.
The annual salary range for this position is $94000-$152375. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.
Benefits available with this position include:
Medical vision and dental insurance
Short-term and long-term disability insurance
At least 15 paid holidays per year
Paid sick and safe leave and
Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit .
To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.
#LI-Merkle
#LI-KR1
Location:
USA - Remote - Maryland
Brand:
Dentsu
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
Required Experience:
Director
View more
View less