Social Creative Lead

Introduction

We are looking for a Social Creative Lead to spearhead our social-first creative output across TikTok Instagram YouTube Shorts and emerging platforms. This role blends trend-driven ideation creative direction and content production leadership to deliver viral high-performing content that grows our brand reach engagement and sales.

The Social Creative Lead will work closely with the Social Media Lead Video/Content Team and Creative Director ensuring our content is not just on-brand but also culturally relevant and built for performance.

What Youll Do

Creative Strategy & Ideation

• Lead creative direction for short-form video and social-first content.
• Translate brand and campaign objectives into platform-native viral-ready content ideas.
• Monitor cultural trends memes sounds and formats to keep the brand ahead of the curve.
• Partner with the Social Media Lead to balance brand-building and performance-driven content.

Content Direction & Production

• Direct the Content & Video Team on concept execution storytelling style editing techniques and pacing.
• Collaborate with Influencer Marketing to brief creators/UGC partners on brand content needs.
• Work with Paid Ads team to ensure social creative is adaptable for performance testing.
• Oversee scriptwriting storyboarding and shoot planning for social content.

Cross-Functional Collaboration

• Align with the Senior Art Director on campaign storytelling and ensure campaign assets have strong social-first adaptations.
• Work with the Lead Designer to integrate brand identity and motion/graphic elements into social video.
• Partner with Content & Copywriting to refine messaging hooks and CTAs for maximum impact.

Leadership & Mentorship

• Act as the creative voice for social content within the org.
• Mentor content creators editors and designers working on social-first projects.
• Set creative standards and inspire the team to push boundaries in digital storytelling.

Success Metrics

• Growth in engagement and reach across TikTok Instagram and YouTube.
• Improved creative performance in Paid Ads using social-native content.
• Increased velocity of trend-driven creative output (time from ideation execution).
• Strong alignment between campaign creative and social-native adaptations.

Reporting Structure

• Reports to: Creative Director
• Collaborates closely with: Social Media Lead Content & Video Team Lead Designer Senior Art Director
• Direct influence over: Content creators video editors and external UGC/influencers

Who You Are

• A social-first creative leader with at least 5 years of proven experience in directing and producing short-form content across TikTok Instagram YouTube Shorts and emerging platforms.
• Someone with a portfolio that demonstrates the ability to create content with viral potential showcasing high-performing social work strong creative vision and a sharp eye for detail visual quality and brand-consistent storytelling.
• Equipped with a deep understanding of design principles brand systems and digital culture with the ability to evolve a brands visual identity across multiple social touchpoints.
• Both a trend-spotter and strategist able to translate cultural insights memes and formats into platform-native content that resonates.
• Experienced in fashion lifestyle beauty or retail/e-commerce (preferred but not required).
• A natural mentor and creative standard-setter able to inspire and elevate a team of content creators editors and designers.
• A collaborative partner who thrives in multidisciplinary teams aligning with design influencer marketing paid media and campaign leads to deliver unified creative output.
• Confident in balancing brand-building and performance-driven content ensuring that creativity fuels both culture and conversion.

About Ask & Embla

Who We Are:

Ask & Embla is a rapidly growing Alternative Body Jewelry brand based in Singapore with a collective following of more than 500000 across our social media channels. As an E-commerce brand we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.

At Ask & Embla were passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things being flexible about how and where we work and empowering each other to do the proudest work of our lives.

Ask & Embla led by an ex-Googler and ex-Amazonian has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce while supporting existing business functions for fulfilling thousands of orders each month.

Ready to Join Us

If youre a results-oriented professional who thrives in a fast-paced environment we encourage you to apply!

Learn More about Ask & Embla:

Website - - - - - Work With Us

At Ask & Embla we learn and build fast together sharing the purpose and passion of creating not just beautiful expressive and sustainably-made jewelry but a community that celebrates the misfits the believers the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.

Job Details

Job Type: Full-time

Expected hours: 40 per week

Pay:

From SGD 5000 per month

Benefits:

• Hybrid setup
• Health insurance
• Dental insurance
• Paid time-off
• Employee discounts
• Professional development opportunities

Schedule:

• Day shift

Location:

• Singapore