Senior Director, DTC Growth Marketing

Wilton, CA - USA

Yearly Salary: $ 190000 - 240000

Posted on: 17-09-2025

Vacancies: 1 Vacancy

Job Summary

Please Note: If you are a current Spin Master employee with access to Workday apply to this job via the Workday application.

Are you a kid at heart looking to build a career with a leading global childrens toy entertainment and digital gaming company

At Spin Master our unwavering commitment to open mindedness integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack By hiring the best and brightest mindsand thats why we want you!

Job Description:

What will you work on

The Senior Director DTC Growth Marketing is responsible for driving profitability and revenue growth for Melissa & Dougs DTC channels inclusive retail store & social commerce. You will develop the long-term vision & strategy to deliver ongoing revenue growth & advancement of DTC capabilities for the organization.

How will you create impact

Be a thought leader for the organization and Executive Leadership teams on best practices to deliver long-term profitable growth in the DTC channel
Develop Social Commerce strategy through leading platforms like Tik Tok Shop but also explore emerging platforms to establish our brand & directly connect with shoppers
Manage current roster of agencies & tech partners while assessing optimal go-forward partnership needs
Oversee paid Search & Affiliate programs while partnering with Brand team on full marketing mix plans to help drive DTC traffic & revenue
Provide a view of industry best practices and have an understanding ofa broad set of technology to ensure the maintenance of an efficient leading-edge platform delivering measurable growth.
Collaborate with the Brand & Creative team on bringing the M&D brand and campaigns to life across our owned DTC channels
Manage an ongoing measurement & learning agenda to optimize site performance & marketing spend
Lead develop & coach a high performing team

What are your skills and experience

10years of digital marketing experience with a focus on leading growth of brands in the DTC channel. Preferred experience leading brands with multi-channel distribution not just D2C availability.
Proven track record in growing businesses through digital marketing tactics
Deep proficiency in paid social social commerce and digital ad buying platforms and associated ad tech
A deep understanding of the full D2C tech stack and ability to leverage a portfolio of tools to deliver the D2C products best suited for agility and rapid business growth
Experience with robust measurement and learning agendas that can provide insights for more optimal marketing practices
Demonstrated expertise in transforming brand strategy into successful in-market media & commerce strategy
A collaborative approach to ideation and execution with a willingness to roll up your sleeves and get the job done
Bachelors degree is required; an MBA is preferred

The anticipated pay range for candidates who will work in Connecticut is $190000 to $240000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job years of experience within the required industry education etc. Spin Master Inc. is a multi-state employer and this salary range may not reflect positions that work only in other states.

#LI-HM1 #LI-Hybrid

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation creativity and fun.

Growth and Career Opportunities
Flexible Work Hours
Innovation Collaboration and Fun
Comprehensive Benefits
Other fun Perks!

Whats it like to work here

Spin Master is a fast-paced hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isnt for everyone we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment selection and/or assessment processes. Should you require an accommodation please contact our Talent Acquisition team by email at or by phone at and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.

Required Experience:

Exec

Please Note: If you are a current Spin Master employee with access to Workday apply to this job via the Workday application.Are you a kid at heart looking to build a career with a leading global childrens toy entertainment and digital gaming companyAt Spin Master our unwavering commitment to open mi...