Brand Manager
Brand Manager
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Job Description
Hello. Were Haleon. A new world-leading consumer health company. Shaped by all who join us. Together were improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control an environment that were co-creating. And a culture thats uniquely ours. Care to join us. It isnt a question.
With category leading brands such as Sensodyne Voltaren and Centrum built on trusted science and human understanding and combined with our passion knowledge and expertise were uniquely placed to do this and to grow a strong successful business.
This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.
About the role
- Responsible & accountable for full P&L of Parodontax.
- Deliver growth and share target of above portfolio as per Annual Plan.
- Drive portfolio innovations in close collaboration with BU OH team and Project Manager NPI.
Key responsibilities
- Accountable for brand annual plan and brand health KPIs target achievements.
- Develop customize and execute annual brand plans based on Global strategy. Collaborate strongly with Expert marketing and ComEx stakeholders in developing and executing brand plans.
- Strategize plan and ensure timely execution of in-market new product launches working closely with BU Marketing Team Sales Team ComEx Team Expert Team Quality Supply chain.
- Activate and consistently deploy winning claims working closely with BU Regulatory Medical and Activation Teams.
- Lead portfolio innovation strategy with BU OH team.
- Responsible and accountable for building category defining brands/plans by achieving market share targets
- Identify appropriate investment mix between advertising and promotion efforts in collaboration with BU/Category Teams and LOC Cross-Functional Team (Sales Trade Marketing and Expert Teams).
- Plan manage and deploy Working Media to optimize return on investment on TV Airing Radio Airing Print Digital Marketing and Public Relations.
- Deliver Winning Digital campaigns by leading creative partners and leveraging local consumers insights.
- Build strong agency partnerships to help deliver world class brand activation plans across consumer shopper and expert front (BTL Agency Media Agency Creative Research PR & Digital).
- Ensure the Brand Heart is brought to life and consistently utilized across all touch points to develop long term brand equity.
- Work with Insights team at Global/ BU level to identify key consumer and shopper trends and incorporate them in local brand plans.
- Work closely with Sales and Trade Marketing Team to define winning trade strategy for respective brands.
- Develop External Focus by conducting regular market consumer home and HCP visits.
- Partner with Supply Chain Demand Forecasting CMO and Finance Teams to optimize gross margins and COGS (NRM).
- Take complete ownership and deliver brand P&Ls targets for assigned brands with support from Finance Team.
Qualifications and skills
Essential
- Bachelors degree in marketing
- Minimum 3 years of relevant work experience
Preferred
- Masters degree in marketing or finance
Other Skills/Qualifications
- Collaborative go getter/ proactive performance oriented.
- Consumer obsessed reasonable level of Strategic Influencing driven by rationale.
- Good analytical skills to measure business and brand performance
- Good understanding of the dynamic and complex nature of category across Rx and Cx.
- Comfortable working across boundaries with multiple cross-functional Teams.
Diversity Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone.
Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.
As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
Required Experience:
Manager
Employment Type
Full-Time
