eCornell Marketing Specialist (Remote)
eCornell Marketing Specialist (Remote)
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$ 75381 - 87605
1 Vacancy
Job Description
Department
As Cornell Universitys online learning unit eCornell delivers online professional certificate courses to individuals and organizations around the world. Courses are personally developed by Cornell faculty with expertise in a wide range of topics including data analytics management marketing human resources leadership and STEM. Students learn in an interactive small cohort format to gain skills they can immediately apply in their organizations while earning a professional certificate from Cornell University. eCornell has offered online learning courses and certificate programs for 15 years to over 130000 students at more than 2000 companies.
The Opportunity:
The Marketing Specialist will assist with the implementation and day-to-day execution of eCornells email communications and marketing automation programs. This role plays a critical part in driving engagement nurturing leads and supporting enrollment goals through strategic and data-driven email marketing efforts. The ideal candidate will have strong expertise in sales and marketing software including Pardot and Salesforce with hands-on experience building and launching email campaigns configuring audience segmentation and optimizing automation workflows.
In addition to technical proficiency the Marketing Specialist should possess a keen eye for detail a strong understanding of email marketing best practices and the ability to analyze campaign performance to inform future strategies. This role will collaborate closely with cross-functional teams including marketing enrollment and product to ensure messaging consistency and alignment with broader organizational goals. A proactive mindset excellent communication skills and a passion for continuous improvement are essential for success in this position.
What You Will Do:
Support our communications and email automation teams.
Build outbound mass email communications through marketing automation software including implementing appropriate lists and suppressions.
Execute automation workflows and email campaigns set up in Pardot and Salesforce.
Write and interpret complex email automation and segmentation rules dynamic lists email drafts/templates and forms/form handlers.
Design premium email communications for a prestigious brand; write compelling copy for email marketing.
Maintain email best practices and test/QA all communications.
Work collaboratively with departments across the organization to accomplish objectives and maximize impact of strategic initiatives.
Assist with special projects as assigned.
What You Will Need:
Bachelors degree and 3 to 5 years relevant experience or equivalent combination.
Professional experience using sales and marketing automation software
Hands-on experience using Pardot and Salesforce or similar marketing automation tools.
Sound understanding of email marketing strategy and digital marketing operations.
Exceptional marketing copywriting skills and editing ability.
Working knowledge of email design and automation best practices.
A strong grasp of the intricacies of marketing automation logic rules actions and suppression lists.
Ability to understand systems integrations between marketing automation (Pardot) CRM (Salesforce) web forms and other systems.
Agility and excellent time management skills to plan coordinate prioritize multiple initiatives amidst changing priorities.
Ability to execute on a high volume of communications deliverables with an exceptional attention to detail.
Strong problem-solving and critical thinking skills.
Excellent written and oral communication skills.
Positive and responsive approach; ability to collaborate and work effectively with designers and developers to maximize deliverables.
Tech savvy and a drive to learn and master new technologies and tools.
Basic familiarity with HTML and CSS coding for email a plus
Graphic design and animation skills/experience a plus
**Sponsorship for employment visa is not available for this position**
Rewards and Benefits
This position is based in Ithaca New York however the successful applicant may perform this role remotely anywhere within the United States. The New York Convenience of employer guidelines require New York State individual tax reporting and withholdings for this position. Additional individual state income tax filings may also be required if working temporarily outside New York State.
Cornell receives national recognition as an award-winning workplace for our health wellbeing sustainability and diversity initiatives.
Our benefits programs include comprehensive health care options generous retirement contributions access to wellness programs and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: this link to learn more about the Total Rewards of Working at Cornell: leave provisions include health and personal leave three weeks of vacation and 13 holidays: Martin Luther King Jr. Day Memorial Day Juneteenth Independence Day Labor Day Thanksgiving and the day after and an end of the year winter break from December 25-January 1.
Cornells impressive educational benefits include tuition-free Extramural Study and Employee Degree Program tuition aid for external education and Cornell Childrens Tuition Assistance Program
University Job Title:
Marketing Specialist III
Job Family:
Communications/Marketing
Level:
F
Pay Rate Type:
Salary
Pay Range:
$75381.00 - $87605.00
Remote Option Availability:
Remote
Company:
Contact Name:
Tracy Faunce
Contact Email:
Job Titles and Pay Ranges:
Non-Union Positions
Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:
Prior relevant work or industry experience
Education level to the extent education is relevant to the position
Unique applicable skills
Academic Discipline
To learn more about Cornells non-union staff job titles and pay ranges see Career Navigator.
Union Positions
The hiring rate of pay for the successful candidate will be determined in accordance with the rates in the respective collective bargaining agreement. To learn more about Cornells union wages see Union Pay Rates.
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EEO Statement:
Cornellwelcomes students faculty and staff with diverse backgrounds from across the globe to pursue world-class education and career opportunities to further the founding principle of ... any person ... any study. No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving but not limited to such factors as race ethnic or national origin citizenship and immigration status color sex pregnancy or pregnancy-related conditions age creed religion actual or perceived disability (including persons associated with such a person) arrest and/or conviction record military or veteran status sexual orientation gender expression and/or identity an individuals genetic information domestic violence victim status familial status marital status or any other characteristic protected by applicable federal state or local law.
Cornell University embraces diversity in its workforce and seeksjob candidates who will contribute to a climate that supports students faculty and staff of all identities and backgrounds. Wehire based on merit andencourage people from historically underrepresented and/or marginalized identities to with federal law Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans Readjustment Assistance Act (VEVRRA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.
Required Experience:
Unclear Seniority
Employment Type
Part-Time
