Senior Digital Analytics Specialist
Senior Digital Analytics Specialist
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Job Description
For our client we are looking for a Senior Analytics Specialist.
Seeking an experienced professional to design implement and optimize web and app tracking strategies that ensure accurate data collection reporting and actionable insights for business growth and decision-making.
The Ideal Candidate
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5 years of hands-on experience with Google Tag Manager and Google Analytics (GA4).
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Strong background in digital analytics web tracking and tag implementation.
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Proven experience with data layer design custom event tracking and conversion tracking.
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Familiarity with other tools (Google Ads Facebook Pixel LinkedIn Insights etc.) is a plus.
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Deep understanding of GA4 properties events and reporting.
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Strong debugging skills using browser tools (GTM preview GA Debugger Chrome DevTools).
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Solid knowledge of HTML JavaScript and RegEx for advanced tag setups.
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Strong communication skills with attention to detail.
What You Will Do
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Design implement and maintain tracking strategies using GTM and GA4.
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Configure/manage tags triggers and variables in GTM for accurate event/conversion tracking.
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Set up GA4 custom events audiences and dashboards tailored to business objectives.
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Collaborate with marketing product and development teams to define analytics requirements.
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Troubleshoot/resolving data discrepancies to ensure reliable reporting.
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Document tracking setups for scalability and transparency.
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Monitor website performance and provide optimization insights.
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Stay updated with GA4 updates analytics trends and best practices.
What the Company Offers
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Remote work flexibility.
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Long-term B2B contract.
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Competitive rate 20 -24 USD/hour.
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Opportunity to work with a US-based client on exciting digital projects.
Employment Type
Full Time
