Brand & PR Specialist
Brand & PR Specialist
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Job Description
About Us
99 Group is a leading real estate technology company that operates real estate portals across South East Asia specialising in digital property advertising. Headquartered in Singapore it is currently operational in Singapore and Indonesia and employs over 500 Singapore 99 Group operates and while in Indonesia it operates and Rumah123.
Join Us and Lead the Real Estate Revolution!
At 99 Group were on a mission to revolutionise the real estate industry by seamlessly integrating cutting-edge technology and innovation. If youre excited to be at the forefront of this transformation and are ready to tackle the industrys challenges head-on we want you to be a part of our dynamic team.
Your Role: The Brand & PR Specialist is responsible for building managing and optimizing the companys brand image and public/media relations. This role designs and runs effective communication strategies to increase awareness engagement and reputation of Rumah123 & 99 Group in the Indonesian property market.
What Youll Be Doing:
- Develop and implement comprehensive branding and public relations strategies to enhance Rumah123 & 99 Groups market presence and reputation
- Lead Rumah123s PR strategy: create and distribute press releases media kit monthly report manage media relations and maintain company reputation.
- Prepare professional presentation decks for internal and external stakeholders incorporating corporate data to support messaging and campaigns.
- Collaborate closely with the Data & Analytics team to gather verify and interpret data relevant for PR storytelling and reporting.
- Take ownership of monthly and yearly PR performance reports analyzing media coverage sentiment and campaign outcomes to inform strategic decisions.
- Position Rumah123 as a thought leader in the property industry by creating and distributing insightful innovative and value-driven content on LinkedIn and other relevant platforms.
- Organize PR events product launches and media engagements to maximize brand exposure.
- Utilize media monitoring and analytics tools to measure and optimize the impact of branding and PR initiatives.
- Own and grow the official LinkedIn account as a key platform for thought leadership and professional engagement.
- Monitor media coverage manage crisis communication and produce insightful public-facing content.
- Identify develop and manage strategic partnerships with brands developers agents media and other key stakeholders for short & long term partnership..
- Negotiate partnership agreements and collaborate on joint campaigns or events to drive business growth.
- Track partnership performance and deliver actionable insights.
- Assist in executing brand campaigns and promotional activities to support brand awareness efforts.
- Support partnership activations by organizing events collaterals and communication materials
- Coordinate with marketing & product teams to ensure consistent brand messaging across all channels.
What Were Looking For:
- Bachelors degree in Communications Marketing Business or related field.
- 3-4 years experience with a strong emphasis on brand partnership management brand strategy and public relations preferably in property real estate or adjacent industries.
- Proven success in building and managing strategic partnerships that deliver measurable business impact.
- Experience managing corporate LinkedIn accounts for brand building and thought leadership.
- Excellent communication negotiation and interpersonal skills.
- Deep understanding of the Indonesian property market media landscape and digital marketing channels.
- Skilled in media monitoring (software Looker Brand24) CRM project management and content creation tools
- Strong analytical skills with ability to assess partnership and communication outcomes for continuous improvement.
- Proactive creative and detail-oriented with strong organizational and multitasking abilities.
- Ability to work collaboratively across multiple teams and stakeholders.
Are you ready to shape the future of real estate Join us in this exciting journey of innovation collaboration and growth. Together lets redefine whats possible in the world of real estate.
Make your mark at 99 Group. Apply now!
Required Experience:
Unclear Seniority
Employment Type
Contract
