Senior Marketing Manager, Web Strategy & Experience

Join Axon and be a Force for Good.

At Axon were on a mission to Protect Life. Were explorers pursuing societys most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products we work better together. We connect with candor and care seeking out diverse perspectives from our customers communities and each other.

Life at Axon is fast-paced challenging and meaningful. Here youll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

As Senior Manager Web Strategy & Experience you will be the strategic and operational owner of one of our most visible and important marketing assets. Youll lead the roadmap performance and user experience of the website ensuring it reflects Axons bold brand supports our growing product portfolio and converts the right audiences across public safety enterprise and international markets.

Youll partner across Brand Growth Product Marketing and Web Engineering to elevate how we think about the site as a platform. This is a high-accountability high-impact role for a systems thinker who can zoom between strategy UX content and analytics to make our site work harder and smarter.

What Youll Do

Job Level: Individual Contributor (Program Lead)
Reports to: Director Head of Marketing Strategy & Operations
Location: Denver/Boulder or Scottsdale or Seattle

This role is based out of our Denver Scottsdale or Seattle location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays with the flexibility to work remotely on Mondays unless there is an approved workplace accommodation. We believe that connection fuels innovation and our in-office culture is designed to foster meaningful teamwork mentorship and shared success.

• Own the strategy roadmap and performance of
• Continue to build and optimize to be a powerful lead-generation machine for all business segments
• Develop and lead CRO and testing programs for the website and campaign landing pages
• Manage site structure UX content strategy and page optimization across all products and regions
• Collaborate with Brand and Product Marketing to ensure accurate bold and accessible storytelling
• Partner with Web Engineering UX Design and external agencies to scope and launch improvements
• Lead SEO strategy and ensure technical SEO best practices are followed
• Develop and manage the process for web requests intake prioritization and approvals
• Report regularly on traffic engagement and conversion metrics and recommend enhancements
• Establish scalable governance frameworks and content QA across site stakeholders
• Supervise content and site updates in CMS (e.g. Storyblok or similar)
• Manage a growing web team and partner with cross-functional teams on their web presence

What You Bring

• 10 years of experience in web strategy website management digital marketing or UX
• Proven experience owning complex B2B or multi-audience websites
• Experience leading large-scale web projects and cross-functional web teams
• Strong understanding of web UX principles SEO accessibility and performance optimization
• Comfortable working in and managing a modern CMS
• Familiarity with marketing funnel analytics conversion rate optimization and A/B testing
• Experience collaborating with technical teams on roadmap and web tooling
• Bonus: Experience working in SaaS public safety or international web environments

AI Expectations in This Role

Youll use AI tools to draft content briefs run quick SEO audits summarize page performance reports and support QA. Youll also help your team experiment with AI to accelerate iterations page builds and content personalization.

Alignment with Axons Values

• Aim Far You reimagine what can become as we grow
• Win Right You prioritize clarity performance and accessibility
• Own It You take end-to-end responsibility for web quality and outcomes
• Join Forces You bring content design product and dev together around the user
• Be Obsessed You track performance relentlessly and act on data
• Expect Candor You surface issues advocate for improvements and seek feedback

90 Days at Axon

First 30 Days

• Audit current site architecture content workflows and analytics
• Build relationships across marketing design product and dev

First 60 Days

• Propose site priorities near-term roadmap and process improvements
• Take ownership of site intake and delivery workflows

90 Days & Beyond

• Launch roadmap initiatives that improve user experience and conversion
• Establish as a powerful scalable growth platform

Benefits that Benefit You

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical Dental Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• And yes we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

The Pay: Axon is a total compensation company meaning compensation is made up of base pay bonus and stock awards. The starting base pay for this role is between USD 127500 in the lowest geographic market and USD 204000 in the highest geographic market. The actual base pay is dependent upon many factors such as: level function training transferable skills work experience business needs geographic market and often a combination of all these factors. Our benefits offer an array of options to help support you physically financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit meet every single requirement Thats ok. At Axon we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If youre excited about this role and our mission to Protect Life but your experience doesnt align perfectly with every qualification listed here we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as nor should it be construed as exhaustive of all duties responsibilities skills efforts or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axons mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axons impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental health and safety regulations policies and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice advances equity values diversity and fosters inclusion. Were committed to hiring the best talent regardless of race creed color ancestry religion sex (including pregnancy) national origin sexual orientation age citizenship status marital status disability gender identity genetic information veteran status or any other characteristic protected by applicable laws regulations and ordinances and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process please email. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.