Director - Global Content
Director - Global Content
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Job Description
Overview
When you join Hines you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence earning us a spot on Fast Companys esteemed annual list of the Worlds Most Innovative Companies as well as recognition as one of U.S. News & World Reports Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.
Responsibilities
TheDirector Global Contentwill be responsible for leading the global content strategy ideation and execution across a variety of platforms and initiatives. This role will lead the creation ofthought leadership contentand oversee the development of content related toInvestment Management (IM)Real Estateand Corporate Themessuch asour operating platform legacy and sustainability. The Director will collaborate with internal teams to shape content ideas and lead the writing and review processes. This position also involvesbuilding and managing relationshipswithHines Research overseeing a team of agencies and freelance writers and ensuring thecontent calendaris aligned with the companys goals. Additionally this role will lead initiatives such aspodcastsresearch papers andexecutive content while ensuring consistency across all content touchpoints including social and ad copy.
Content Leadership & Ideation
- Lead global thought leadership ideation and creation ensuring content aligns with corporate values and strategic goals including Investment Management Real Estate and Corporate Themes such as our operating platform legacy and sustainability.
- Collaborate with Senior Director Integrated Communicationson content ideas helping to shape and refine global messaging and leading the content creation process.
- Manage the relationship with Hines Research ensuring that content creation is informed by insights and data and collaborates with Research to produce impactful thought leadership papers and reports.
- Lead a team of writers ensuring high-quality content creation editing and alignment with brand standards and strategic messaging.
- Lead new content initiatives such as the development ofpodcastsor other innovative content formats ensuring successful planning execution and promotion.
Content Development & Review
- Develop high-impactresearch papersexecutive content and other key thought leadership pieces that position the company as a leader in its industry. These include our Hinesight and Perspectives mini-brands
- Review and refine social media copy as needed ensuring that messaging is compelling on-brand and impactful across all platforms.
- Reviewweb and ad copyto ensure consistency with broader messaging strategies and effective communication with target audiences.
- Oversee the development ofpodcast content ensuring topics align with global strategy and resonate with key audiences.
Team Management & Collaboration
- Lead and manage the writing team including possible freelancers agencies and full-time employees ensuring effective content production workflows collaboration and alignment with MarComm goals.
- Collaborate with internal teams and stakeholders to obtain content and ensure content needs are understood and met aligning content with broader business objectives.
- Work closely with theIntegrated Communicationsteam to ensure that all content efforts are integrated with broader communication strategies.
Performance Measurement & Reporting
- Work with Digital team to track the performance and engagement of content efforts ensuring that the strategy is driving results and meeting business objectives.
- Provide regular reports on content effectiveness and strategic insights to senior leadership.
- Optimize content strategiesbased on performance metrics trends and feedback to ensure continual improvement and alignment with business needs.
Qualifications
Minimum Requirements include:
10 yearsof experience in content strategy content creation and leadership with a focus on thought leadership digital content and cross-functional collaboration.
Proven experience in leading global content initiatives including the creation of content for Real Estate Investment Management firms.
Strong background in managing a team ofagencies full-time employees and freelance writers and overseeing the development of content for both digital and traditional media channels.
Excellent writing editing and storytelling skills with a keen ability to translate complex topics into clear engaging content for diverse audiences.
Experience incontent calendar management ensuring alignment with broader strategic and business objectives.
Strong understanding ofresearch-based content ensuring that data and insights inform content development.
Proven track record in managing multimedia content initiatives from ideation to execution.
Experience withsocial media contentand craftingad copythat resonates with audiences.
Experience working with senior executivesto create high-impact thought leadership content that positions them as leaders in their respective fields.
Comfort adapting to new platforms and technologies quickly applying them to optimize content creation research and client engagement.
Familiarity with AI productivity tools (Jasper AI or similar) and a curiosity to experiment with emerging technologies a plus.
- Compensation: New York - $190200 - $271800; Houston & London - will be based on experience
Closing
At Hines we strive for excellence as a leading global real estate investment manager driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion of assets across such property types as living office retail mixed-use logistics and life science projects all designed to enhance value connection and inspiration. Our strategic approach integrates local expertise with global knowledge taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients needs.
While our projects are renowned for enhancing cities and pioneering sustainable practices we recognize that the true driving force behind Hines success is our 5000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people offering comprehensive training competitive compensation robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team we cultivate an inclusive environment where everyone including our clients can thrive.
Hines is proud to be named to Fast Companys prestigious annual list of the Worlds Most Innovative Companies for 2024. Includes both the global Hines organization and RIA AUM as of December 31 2023.
We are an equal opportunity employer and support workforce diversity.
No calls or emails from third parties at this time please.
Required Experience:
Exec
Employment Type
Unclear
