Lifecycle Growth Manager

We believe conversations will become the #1 way to shop.

At Gorgias were building the platform that makes this real: a unified AI agent that sells supports and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce and were leading that shift.

Our mission is to turn every interaction between a brand and its customers into a relationship: personal seamless and intelligent. By combining deep product expertise with the latest in AI were making shopping feel more natural human and connected than ever before.

To win we focus relentlessly on:

• Quality: conversations that feel authentic and on-brand.

• Experience: effortless shopping from chat to checkout.

• Re-engagement: personal 1-1 dialogue instead of noisy marketing.

The opportunity is massive. As AI reshapes how people buy Gorgias is building the foundation for the next decade of ecommerce where every brand has its own intelligent agent and every customer feels understood.

Join us to make Conversational Commerce real.

About the Role

As a Lifecycle Growth Manager you will own and optimise end-to-end lifecycle experiences that accelerate onboarding increase activation and drive revenue expansion. This is a high-impact individual contributor role that blends analytical rigour growth experimentation and AI-native execution.

You will design and implement personalised automated journeys across email and in-product surfaces using segmentation usage signals and behavioural triggers. You will collaborate closely with Product Managers Data Scientists Engineers and PMMs to build self-serve paths and engagement programmes that scale across customer segments and product lines.

This role is ideal for someone who thinks like a product manager acts like a growth hacker and writes like a marketer and who thrives in a fast-paced outcome-driven environment.

Youll report to the Product Growth Lead and collaborate cross-functionally with teams company-wide.

What You Will Do

• Own the end-to-end strategy and execution of lifecycle programs across email and in-product designing AI-powered personalized journeys that drive activation retention and revenue growth

• Define and report on lifecycle KPIs (activation NRR feature usage) analyzing performance to identify drop-offs scale winning strategies and inform ongoing optimization

• Design and run structured experiments (A/B multivariate variant routing) with clear hypotheses and iteration loops to continuously improve campaign performance

• Leverage segmentation and automation using product usage behavioral signals and ML techniques to deliver personalized experiences at scale

• Use LLM tools and prompt engineering to generate test and QA lifecycle content for brand alignment narrative cohesion and performance impact

• Collaborate cross-functionally with Product PMM Data and CX teams to ensure alignment with GTM strategy and a consistent high-quality experience across touchpoints.

Our Stack

• Outreaches and Initiatives: Candu Guideflow PromptLayer

• CRM: Vitally and Hubspot

• Data Activation: Hightouch Segment Zapier Cargo

• Data Transformation: dbt

Who You Are

• 4-7 years of experience in lifecycle marketing customer marketing or growth marketing at a SaaS companyideally in a PLG or ecommerce environment.

• Proven track record of owning and executing successful lifecycle strategies that demonstrate impact on business metrics (activation engagement retention ARR).

• Data-informed and analytical comfortable interpreting product usage patterns funnel drop-offs and running cohort or incrementality analysis (SQL a plus)

• AI-savvy with hands-on experience using LLMs beyond copywritingsuch as personalized varianting decision trees or scaled journey design

• Customer-obsessed with the ability to translate merchant needs pain points and motivations into lifecycle strategies that deliver both business outcomes and great customer experiences

• Strategic thinker and clear communicator who simplifies complexity and articulates insights persuasively to cross-functional stakeholders

• Independent operator who can ship quickly prioritize effectively and scale what works in a fast-moving environment

• Proficient with marketing automation and data platforms (e.g. Iterable Braze Segment Mixpanel Amplitude) for segmentation orchestration and analytics

• Strong experimentation mindset: skilled at forming hypotheses applying the right testing methodology (A/B tests sequential testing holdouts or directional pilots) and iterating quickly based on insights

• Strong project manager able to manage dependencies prioritize effectively balance multiple initiatives and drive programs to timely completion

Bonus Points

• Experience supporting both self-serve and sales-assisted lifecycle paths

• Background in ecommerce especially with tools like Shopify Klaviyo or Recharge

• Exposure to monetisation levers such as usage-based pricing expansion triggers or plan migrations
  
  Perks and Benefits

• Competitive salary & equity

• 5-week vacation plus 2 weeks RTT (We follow each countrys appropriate PTO Laws)

• Paid sick leave

• Paid parental leave (16 weeks)

• MacBook Pro

• Personal credit card to buy lunches (we use Swile)

• We provide private health insurance (we use Alan)

• Get up to 700 to set up your workstation at home (working from home should feel breezy)

• Get up to 2000 of learning material and wellness support per year! This includes 1500 for learning material (such as books courses and individual coaching sessions) directly linked to your job scope as well as a 500 wellness budget. Take advantage of these resources to grow in your role and prioritize your personal development and wellness.

• Every quarter we organize an online company-wide summit to discuss where were going and strengthen social bonds. Once per year we organize offsite team retreats and company retreats!

AI use in Recruiting at Gorgias
We use AI tools to assist in managing and assessing applications with human oversight at every stage.

Diversity & Inclusion at Gorgias
We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds experiences and perspectives. At Gorgias we believe that diverse teams drive innovation and better decision-making. We do not discriminate based on race color religion gender identity sexual orientation disability age or any other protected status.

This position is open to fill a current vacancy on our team. If you need accommodations to participate in the application or interview process perform essential job functions or access other employment benefits please contact us at . Lets grow together!

Required Experience:

Manager