Site Merchandising Manager

** This is a hybrid role based out of our HQ office near Carlsbad CA. The expectation is for employees to be in-office 4 days or more per week depending on business need. This in-office expectation is subject to change at business discretion.**

ABOUT THE POSITION

The Site Merchandising Manager is responsible for driving the digital merchandising strategy and execution for prAnas eCommerce business. This role blends creative storytelling with data-driven decision-making to optimize product presentation navigation and conversion across prAnas digital platforms. The Site Merchandising Manager will be product obsessed leading initiatives that elevate the consumer experience align with brand values and support business growth. Through a deep understanding of the consumer product marketplace and emerging technologies this role will set the vision and strategic execution of digital merchandising transforming the direct-to-consumer experience for prAna.

HOW YOULL MAKE A DIFFERENCE

Digital Merchandising Strategy:

• Develop and execute go-to-market product-forward merchandising strategies and site feature enhancements that improve product discovery storytelling and conversion across prAnas eCommerce site. Ensure digital product experiences are ready for seasonal campaign launches.

Site Optimization & Execution:

• Oversee daily and seasonal site merchandising updates including categorization sorting filtering attribution and content readiness for product launches and campaigns. Monitor inventory arrival and content readiness oversee attribution processes browse and algorithm optimizations.

Cross-Functional Collaboration:

• Partner with merchandising marketing creative planning and technology teams to align on assortment strategies campaign execution and site enhancements.

Consumer Experience & Innovation:

• Lead initiatives to improve guided selling virtual fitting and personalized product recommendations. Monitor and optimize site search and navigation based on analytics and consumer behavior. Partner with performance marketing teams to ensure a seamless consumer experience across channels.

Analytics & Performance:

• Analyze site metrics product performance and consumer behavior to drive merchandising decisions and continuous improvement. Partner with cross functional teams to drive optimization through A/B testing to achieve business goals. Own and present key KPIs insights and initiatives to business stakeholders.

Team Leadership:

• Foster a high-performance culture focused on collaboration innovation and results. Manage a direct report and cross-functional projects across teams.

YOU ARE

• An advocate of the prAna brand who believes in our product and mission

• Obsessed with eCommerce experiences and energized by emerging trends consumer behavior and complex user journeys

• A relentless problem-solver dedicated to creating a positive consumer experience while delivering on business objectives

• Detail-oriented and highly organized with a strong sense of urgency and follow-through

• Comfortable in a fast-paced deadline-oriented environment of multiple competing priorities

• An excellent communicator effectively collaborating and coordinating tasks/projects with key cross functional stakeholders

YOU HAVE

• 5-8 years experience in ecommerce site merchandising coupled with direct management of individual contributors within organization(s) of digital maturity preferably in apparel or lifestyle brands

• Demonstrated track record of effectively managing cross-functional projects across teams

• Thorough knowledge of Salesforce or Shopify PIM system site search and product recommendation tools

• Proficiency in tools such as Adobe Analytics PowerBI Excel and PowerPoint

• Applied knowledge of agile methodology and experience working with Product Owners

• Strong understanding of digital shopping behavior UX/UI principles and retail metrics

• General knowledge of product lifecycle management buying or planning and brand marketing strategy preferred

#prAna

#Hybrid

#LI-LC1

This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.

Qualified applicants with arrest or conviction records will be considered for employment with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Material job duties that will be considered in evaluating criminal convictions post-conditional offer of employment include cash handling working with minors servicing the public and access to customers confidential information.

Salary Range: $123800 - $206500

*Pay decisions are determined by multiple factors including what the market is paying a candidates capabilities and skills years of experience and internal equity.

At Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.