Marketing and Social Media Manager
Marketing and Social Media Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Marketing Manager Climatemakers of VA
Department: Marketing
Reports To: Ownership/General Manager
- Analyze marketing and lead-generation data
- Review recorded office phone calls
- Attribute and classify calls for reporting and campaign tracking
- Generate marketing performance reports
- Develop implement and monitor marketing campaigns across multiple channels
- Manage relationships with advertising SEO and reputation management partners
- Maintain brand consistency in all messaging and communications
- Coordinate promotions and seasonal specials with ownership and the service team
- Provide reporting and analysis using ServiceTitan and other marketing tools
- Directly confirm that every incoming lead is acted upon verifying in ServiceTitan that leads are either set as appointments or personally reached out to by the office
- Submit advertising for Trane Co-op pre-approval and manage reimbursement claims through ComfortSite/Max Plus
- Track campaign performance ROI customer engagement and review sentiment
- Deliver monthly reports with recommendations for improvement
- 3 years of marketing experience preferably in HVAC home services or related industries
- Proven marketing management experience with hands-on ServiceTitan expertise (non-negotiable)
- Strong knowledge of social media platforms advertising tools and analytics
- Experience coordinating with SEO and digital advertising partners
- Familiarity with Trane Co-op marketing programs and ComfortSite/Max Plus (preferred)
- Experience managing and responding to online reviews
- Excellent organizational skills with the ability to manage multiple campaigns simultaneously
- Strong written and verbal communication skills
- Creative mindset with the ability to adapt strategies to changing market conditions
- Social media channels updated consistently with strong engagement rates
- Promotions and website content remain current
- Online reviews monitored daily with timely professional responses
- Advertising campaigns meet or exceed lead generation and ROI targets
- All incoming leads verified daily in ServiceTitan as contacted or scheduled
- Trane Co-op approvals and reimbursements processed accurately and on time
- Marketing tasks properly tracked and reported in ServiceTitan
There are many exciting options for a career in HVACR waiting to be explored.
If youre looking for a career that offers flexibility job stability strong pay benefits and more then youve come to the right place!
Required Experience:
Manager
Employment Type
Full-Time
