Product Marketing Manager
Product Marketing Manager
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Job Description
About Fulcrum
We operate at the intersection of technology and law in an industry that demands agility and innovation. Our team is dedicated to developing advanced solutions for legal professionals. Our daily work involves tackling intricate challenges providing reliable efficient and smart solutions for legal experts across the globe. Join us in reshaping the legal landscape with groundbreaking technology.
About the Role
We are seeking a Product Marketing Manager to own positioning messaging and go-to-market strategy across our product portfolio. Youll act as the bridge between Product Marketing and Sales translating technical capabilities into compelling value propositions that resonate with law firms corporate counsel and decision-makers.
Key Responsibilities
- Product Positioning & Messaging: Develop differentiated messaging and value propositions that speak directly to our buyer personas and market segments.
- Go-to-Market Strategy: Lead product launches campaigns and feature rollouts - driving awareness adoption and revenue impact.
- Market & Competitive Intelligence: Conduct research on industry trends customer needs and competitors to inform strategy and maintain Fulcrum GTs thought leadership.
- Sales Enablement: Create sales tools pitch decks battlecards and case studies to equip Sales with compelling narratives that win deals.
- Content Development: Partner with Marketing to deliver product-driven content (whitepapers webinars blogs customer stories) that engage prospects and customers.
- Customer Advocacy: Collaborate with Customer Success to highlight client outcomes and success stories that strengthen our brand credibility.
- Metrics & Impact: Track adoption campaign performance and market feedback to continuously optimize GTM efforts.
What Were Looking For
- 4 - 7 years of experience in product marketing or related roles ideally in SaaS enterprise software or legal-tech.
- Strong ability to craft clear persuasive messaging from complex ideas.
- Proven track record leading cross-functional initiatives with Product Sales and Marketing teams.
- Analytical mindset with experience leveraging data to guide decision-making.
- Excellent communication storytelling and presentation skills.
- Self-starter comfortable working in a fast-paced entrepreneurial environment.
- This role would be based out of Hoffman Estates IL or London England
Nice to Have
- Experience in legal professional services or compliance industries.
- Background in content strategy demand generation or sales enablement.
- Familiarity with CRM/marketing automation tools (HubSpot Salesforce Marketo etc.).
Benefits
- 401k
- Best in class Health insurance
- Flexible schedule
- Paid Holidays plus Paid Time Off
Job Type
- Full-time
Language
- English (Required)
Required Experience:
Manager
Employment Type
Full Time
