Marketing Executive
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
PURPOSE: Thepurpose of this roleis tosupport the Global and UK Campaign Manager in executing multi-channel marketing campaignsthat drive brand awareness customer engagement and bookings for Abercrombie and Kent and A&K Villas both B2C and B2B. The role acts as acentral coordinatorbetween internal teams (product creative sales content) and external partners (digital trade and promotional partners) to ensure cohesive and effective marketing efforts across digital and traditional platforms.
RESPONSIBILITIES:
Collaborate with the product and sales team to ensure effective promotion of key products and content across all Abercrombie & Kent and A&K Villas marketing comms.
Work with the creative product and sales teams to develop and deliver timely and relevant online and offline campaigns across all tactical channels.
Create briefs and project manage the roll out of all marketing collateral such as flyers posters and other promotional materials both B2B and B2C.
Support the wider UK and global team with paid and organic social campaigns where necessary.
Support the wider UK marketing team with the planning setup and management of all consumer exhibitions and events.
Collaborate with external partners via the Loyalty and Partnerships Team to deliver joint marketing campaigns aimed at increasing brand awareness customer enquiries and bookings.
Support the trade sales team with producing marketing materials tailored for travel agents and assisting with organising and running agent events.
Support with email marketing paid media and advertising as required.
Co-ordinate Marketing efforts to support the UK TOC across all products and brands. Input and develop the global and local marketing calendar to achieve yearly targets.
Work with operational teams to prepare annual collateral merchandise requirements and shipments.
Collaborate on international campaigns with our global marketing team.
Monitor booking trends and commercial priorities of the business and create new marketing campaigns to support.
Raise Purchase Orders as necessary. Track and monitor budget expenditures in a timely and accurate way.
Track and analyse competitor marketing activities to inform strategy.
Compile and present weekly and monthly reports on marketing campaign performance.
STANDARDS OF PERFORMANCE:
Demonstrate a solid understanding of core marketing principles and practices.
Show enthusiasm conscientiousness and a proactive attitude toward learning and development.
Maintain high levels of accuracy and attention to detail in all tasks.
Communicate clearly and effectively with strong written English and copywriting skills.
Engage confidently with colleagues and stakeholders fostering open and effective communication.
Quickly adapt to new systems and processes demonstrating strong organisational skills.
Perform well under pressure in a fast-paced team environment managing multiple priorities efficiently.
Display a willingness to take on new challenges and expand responsibilities.
Utilise both traditional and digital marketing experience to support integrated campaigns.
Ensure all projects are delivered on time and to budget.
EXPERIENCE & QUALIFICATIONS:
Essential
Minimum one years experience in a marketing role preferably within the travel industry
Experience working with Email Marketing CRM and analytics tools
Good knowledge of marketing concepts and principles
Desirable
Experience in travel industry beneficial
Good knowledge of SEO and biddable media best practice
Experience of working on both B2B and B2C campaigns
Person Specification
Enthusiastic conscientious and eager to learn and take on new responsibilities
Creative thinker with a key eye for aesthetics
Accurate with excellent attention to detail
Good command of English language and excellent writing skills
Good communicator
Quick to grasp new systems and well-organised
Ability to work in a fast-paced team environment
WHAT WE OFFER:
Competitive salary plus annual bonus plan
Company pension plan from start of employment with employer contributions increasing after 5 and 10 years of service
25 days annual leave in addition to bank holidays plus the ability to buy an additional 5 days or sell 5 days
Discounted trips through A&K Travel Group Travel Benefit Program (includes friends and family)
Discounted Gym Membership we offer a contribution of up to 35 a month at either Virgin Active Gym (London) or to other gyms through GymFlex.
Life Assurance (2x base salary paid out as a tax-free sum)
Hybrid working we value collaboration and ask employees to come to the office for a minimum of 4 days per week
Enhanced Paid Parental Leave 18 weeks full pay regardless of gender
Employee Assistance Program includes access to wellbeing resources and counselling
1000 Recruitment Referral Bonus
Cycle to work scheme
Season Ticket Loans
Regular Social Events
This Role Profile highlights the key responsibilities but is not intended to be exhaustive.
If you would like to learn more about the position or apply please send your CV salary expectations and cover letter to
EEO Statement
Abercrombie & Kent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Key Skills
- Business Development
- Sales Experience
- Loyalty Marketing
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Microsoft Powerpoint
- SEO
- Social Media Management
- Customer relationship management
- Lead Generation
