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Our client is looking for an energetic and strategic Business Development Manager (BDM) to lead the expansion and optimization of their distribution partner network across key geographies. The ideal candidate will have strong experience in FMCG distribution including appointing onboarding and managing distributors while driving volume growth and market penetration.
Key Responsibilities: Distribution Expansion & Partner Management:Identify and appoint new distribution partners in line with market expansion plans.
Evaluate potential distributors based on capability reach infrastructure and financial health.
Onboard new partners and ensure alignment with business goals and operational standards.
Analyze gaps in current distribution coverage and develop action plans to close them.
Work with existing distributors to penetrate new markets or expand into underserved areas.
Ensure consistent product availability visibility and execution at retail points.
Set sales targets for distribution partners and support them with tools training and marketing initiatives.
Monitor distributor performance against targets resolve operational issues and optimize route-to-market.
Collaborate with Area Sales Managers (ASMs) and field teams to support secondary sales growth.
Build strong working relationships with distributor owners and their teams.
Conduct regular business reviews and support partners in business planning and ROI optimization.
Ensure compliance with pricing credit policies and service level agreements.
Track sales stock and financial metrics across distribution partners.
Provide market intelligence on competitor activity pricing and market dynamics.
Report regularly to leadership on progress challenges and recommendations.
Bachelors degree in Business Sales or Marketing (MBA preferred).
5 8 years of experience in FMCG sales and distribution with at least 2 years in a business development or distributor management role.
Proven track record in appointing and scaling distributor networks.
Solid understanding of FMCG sales cycles primary and secondary sales management.
Strong communication negotiation and analytical skills.
Proficiency in MS Office and sales reporting tools.
Willingness to travel extensively within assigned territory.
Strategic and commercial thinking
Distribution management
Negotiation and conflict resolution
Channel development and relationship building
Execution excellence and operational discipline
Strong interpersonal and leadership skills
Full-time