Job Title
COREtec Marketing Intern
Position Overview
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Position Overview: The Showpad Administrator will play a key role in managing and optimizing Shaws enterprise sales enablement platform across Residential Commercial and Turf businesses. This role ensures Showpad is an effective reliable and easy-to-use tool for sales teams by overseeing content governance reporting and analytics while supporting day-to-day platform operations.
Key Responsibilities
- Content Management
- Upload update and organize sales marketing and training content within Showpad.
- Ensure content is tagged structured and maintained according to Shaws standards for easy discoverability by sales partners.
- Partner with Marketing and Brand teams to align content updates with launches campaigns and product releases.
- Governance & Compliance
- Serve as a gatekeeper for content standards ensuring consistency and quality across Residential Commercial and Turf.
- Manage user permissions and access to maintain platform security and role-appropriate visibility.
- Support governance efforts by defining best practices for tagging folder structures and content lifecycles.
- Reporting & Analytics
- Develop and run usage and adoption reports to provide insights on content performance user engagement and platform ROI.
- Partner with Sales and Marketing leaders to measure the effectiveness of Showpad in driving sales productivity and customer engagement.
- Translate analytics into actionable recommendations for content strategy and training.
- User Support & Training
- Provide first-line support for associates and sales teams on platform functionality and best practices.
- Partner with Enablement and Training teams to build and deliver onboarding and refresher training for Showpad users.
- Act as the internal SME for Showpad capabilities staying current on new features and releases.
- Cross-Functional Collaboration
- Work closely with Sales Marketing Training and IT to align platform use with business priorities.
- Support Residential leadership in leveraging Showpad for improved sales efficiency and customer experience.
- Contribute to enterprise-level initiatives to expand and enhance Showpad adoption across business units.
Qualifications
- Bachelors degree or equivalent experience in Business Marketing Sales Enablement or related field.
- 3 years of experience in content management sales enablement platforms or CRM/technology administration (Showpad experience strongly preferred).
- Strong analytical skills with the ability to generate and interpret usage and performance reports.
- Excellent communication collaboration and project management skills.
- Detail-oriented with a strong sense of governance and process discipline.
Core Competencies:
- Customer Orientation Keeps sales partners and customers in mind when structuring content and reporting to ensure ease of use and value.
- Drives Execution Follows through on governance reporting and content updates with accuracy and timeliness.
- Collaboration & Teamwork Partners across Residential Commercial Turf Marketing Sales and IT to align Showpad usage with business needs.
- Data & Insights Uses reporting and analytics to measure adoption content performance and ROI turning data into actionable recommendations.
- Business Acumen Understands Shaws strategies and connects platform management to sales productivity and growth.
Pay recommendation: Base: $100000 $120000/year depending on experience scope and strategic impact.
Business Case: Showpad Administration to FTE
Current Situation
- Contractor has worked 192 hours since June 2025 at a cost of $17280 ($90/hour).
- Annualized cost for 40 hours/week $180000.
- Work includes content uploading governance reporting and analytics.
Challenges with Current Model
- Cost inefficiency compared to Shaw salary.
- Knowledge risk if contract ends.
- Limited integration with Shaws cross functional teams.
- Workload is long term not temporary.
- Ramping burden on brands: Due to the lack of a dedicated administrator each brand representative and larger groups are being asked to spend 1 hour per week with the contractor to support content cleanup. This has created pushback from brands who have voiced concerns about the time burden and the inefficiency of having multiple part-time admins instead of one dedicated resource.
Cost Comparison
- Contractor model: $180K/year.
- Shaw FTE salary: aligned to internal salary bands saving $40K$50K annually.
Benefits of Full-Time Hire
- $40K$50K annual savings compared to contractor.
- Knowledge retained in house reducing dependency on external resources.
- Stronger governance compliance and security.
- Embedded across Residential Commercial and Turf priorities.
- Cross functional alignment and enterprise adoption strengthened.
- Eliminates brand burden freeing up leaders from weekly admin tasks and ensuring consistent professional Showpad management.
Recommendation: Hire an FTE Showpad Administrator to reduce costs improve governance embed expertise and support long term enterprise needs.
Work Shift
8 Hr non-rotating shift Hrs fall to in punch day Observed Calendar shift starts AM
Shaw Industries is an equal opportunity employer as to all protected groups including protected veterans and individuals with disabilities.
Required Experience:
Intern