Lead Manager - Web Editorial
Lead Manager - Web Editorial
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Job Description
About the Role:
You will will implement the editorial strategy and governance of the Associations primary website ensuring a cohesive user-centred experience that aligns with our value propositions and inspires business growth and engagement. You will collaborate with multiple with teams to guide what content belongs where and why and how it supports the visitor journey. Youll report to the Director - Content Operations and Performance as an individual contributor. You will use a hybrid work schedule.
You Will:
Editorial oversight and governance
- Lead the holistic editorial view of the Associations website including homepage strategy and calendar.
- Establish governance for new pages vs. updates taxonomy and megamenu structure to aid user navigation.
- Manage global web themes and ensure consistency across the site.
- Collaborate with partners across departments including subject matter experts to gather input and align content decisions with web editorial strategy.
- Collaborate with Experience Management team to agree on digital marketing strategy and the role of the website in delivering that strategy.
Web content lifecycle management
- Lead the Content Health initiative overseeing regular content audits to maintain relevance accuracy SEO AI search optimization accessibility and agreement to brand and editorial standards.
- Analyse page performance and content age/relevancy to identify outdated materials and improvement opportunities.
- Collaborate with Writing and Editing teams to update content.
User experience optimization and data-driven insights
- Collaborate with Web Publishing and the Digital Product Management teams to apply UX best practices to improve the visitor journey.
- Analyse web data lead reporting insights from the SEO team and user feedback to inform editorial decisions and improvements to enhance website performance. Report on insights to teams across Experience.
- Establish and analyse web metrics to guide strategic updates and inform decision-making.
You Have:
- Bachelors degree in communications marketing UX or related field
- 5 years of experience in web content strategy editorial management or digital publishing
How We Support You:
We provide flexibility to help you achieve a good work-life balance. Youll be part of a global diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
We offer benefit options in and out of the workplace including healthcare pension plan annual leave parental leave an employee assistance program. We care about our employees welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you your family and your lifestyle.
We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development
About Us:
At The Association a Great Place to Work-Certified company we are transforming the accounting and finance profession. We are future-focused empowering the worlds most accomplished accountants to stay relevant meet todays demands and prepare for tomorrows challenges through quality education resources and training.
Learn more about The Association on LinkedIn and our Career Site.
#LI-Hybrid #GreatPlacetoWork
We are committed to equal employment opportunity regardless of race colour ancestry religion sex national origin sexual orientation age citizenship marital status disability gender gender identity or expression or veteran status. We are proud to be an equal opportunity workplace.
Required Experience:
Manager
Employment Type
Full Time
