Manager, Market Research
Manager, Market Research
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Job Description
Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.
At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC please visit
What youll be doing
The Consumer Trends & Analytics Teams mandate is to keep our finger on the pulse of consumer behaviour in an ever-changing dynamic Canadian market to help inform strategies across various lines of business including product development brand communications etc.
As a Market Research Manager at CIBC you will primarily be responsible for owning the end-to-end market research process leveraging our internal survey platform for studies including scoping proposal writing research design writing surveys programming data collection and reporting findings to internal audiences. In this capacity you will act as a key research contact and go-to resource for assigned business partners both on time sensitive requests as well as day to day business. You will also be the primaryexpert on key syndicated studies and secondary sources responsible for synthesizing information into clear concise and tailored narratives with actionable recommendations for stakeholders.
At CIBC we enable the work environment most optimal for you to thrive in your role.Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 1-3 days per week on-site while other days will be remote.
How youll succeed
Ability to provide an integrated and objective perspective of the marketplace and customer needs behaviour and attitudes; synthesizing insights information and market intelligence from many different primary syndicated and secondary research sources will be instrumental to your success at CIBC.
Business Acumen You require creativity innovation and lateral thinking in research expertise and business interpretation. You possess depth and breadth of research knowledge specifically as it relates to primary market research as well as a good understanding of business dynamics and preferably knowledge of the financial services industry.
Project Management You have strong project management and analytical skills with a strong ability to navigate ambiguity while maintaining deadlines and upholding the quality of the research.
Relationship Management You have strong relationship management skills including communications persuading and influencing skills sufficient to effectively manage key stakeholders build long-term relationships and shape the development of business strategy.
Who you are
You can demonstrate experience in highly developed knowledge of market research principles and applications (qualitative and quantitative) including statistical techniques and applications with at least 3-5 years of practical and relevant job experience especially in leading end to end project management and execution leveraging a research platform. Its an asset if you have at least 2 years of marketing research experience at a research supplier.
You are a self-starter. You dont shy away from ambiguity but rather get excited by the challenge to explore and learn new things on your own.
You are fluent in Microsoft Office (Word PowerPoint Excel) Tableau SPSS DisplayR and programming in Alida Qualtrics or other survey platforms.
You give meaning to data and are a strong storyteller. You enjoy investigating complex problems and making sense of information. Youre confident in your ability to communicate detailed information in a clear concise impactful way.
Youre passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
You understand that success is in the details. You notice things that others dont. Your critical thinking skills help to inform your decision making.
Values matter to you. You bring your real self to work and you live our values trust teamwork and accountability.
#LI-TA
What CIBC Offers
At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.
We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact
You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation coding French proficiency MS Office). Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.
Job Location
Toronto-81 Bay 33rd FloorEmployment Type
RegularWeekly Hours
37.5Skills
Accountability Analytical Thinking Communication Conflict Resolution Critical Thinking Group Problem Solving Marketing Market Research Project Management Relationship Management Research Consulting Research Process TeamworkRequired Experience:
Manager
Employment Type
Full-Time
