US Student Engagement Marketing Manager
US Student Engagement Marketing Manager
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$ 110800 - 209500
1 Vacancy
Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
The Opportunity
Adobes Education Engagement Marketing team exists to drive the long-term use of Adobes tools with students and universities. We develop and deliver Adobes global engagement marketing plans with a particular focus on Adobe Express and PDF Spaces.
Were looking for a creative and trend-savvy marketer who thrives on bringing ideas to life and making things happen! This role will be pivotal in driving monthly active usage (MAU) and brand affinity among US students through scalable campaigns and on-the-ground experiences.
To succeed in this role youll need a deep understanding of campus life and student culture a willingness to be present in person in these environments impeccable attention to detail and the ability to bring fresh strategic ideas to the table. Youll be comfortable navigating fast-paced environments collaborating across teams and delivering work thats both bold and impactful.
What youll Do
Campaign Strategy and Execution
Drive the end-to-end development of student-focused engagement campaigns from initial concept and creative direction to rollout and performance analysis ensuring all initiatives resonate culturally align with key moments in time and put students at the centre.
Shape and deliver compelling programs that connect with university students across the US using a mix of channels and formats to build awareness and drive adoption of Adobe tools.
Campus Experiential and Events
Craft and deliver high-impact experiential activations at major campus moments that engage and encourage usage of Adobe tools in student life.
Build relationships with student organizations and university partners to extend campaign reach and relevance.
Cross-Functional Collaboration
Work closely with global and local teams across product marketing customer success and strategic development to align messaging and priorities.
Collaborate with internal team members and external partners to ensure smooth delivery and impact.
Reporting and Insights
Track and analyze performance across digital and physical channels.
Provide regular reporting on critical metrics insights and opportunities for optimization.
Budget Management
Manage allocated budgets to improve impact and efficiency.
Provide data-driven recommendations to support additional investment and strategic growth.
Key Skills & Qualifications
8 years of experience in integrated marketing event execution and digital campaigns to engage B2C and B2B2C audiences.
Proven ability to deliver campaigns and activations that resonate with student audiences either agency or client-side. Passionate about student culture and knows how to connect authentically with 18-24 year olds.
Strong project management and communication skills with the ability to build visual decks to support your ideas.
Data-savvy and able to translate performance into actionable insights.
Comfortable balancing multiple projects and working with diverse teams.
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call .
Required Experience:
Manager
Employment Type
Full-Time
