Marketing Communications Specialist

About the role:

The Marketing Communications Specialist plays a key role in the UK Marketing team working closely with cross-functional teams including Paid Media Events and PR. The role will focus on managing website content campaign communications and supporting brand-building initiatives that drive awareness engagement and lead generation.

Working Location: Uxbridge London

Tasks & Typical duties/responsibilities may include but are not limited to the following:

• Own and manage the UK website ensuring content is up to date user-friendly and aligned with brand guidelines.
• Develop and manage content briefs for campaigns working with internal stakeholders to deliver high-quality assets (copy imagery video digital).
• Coordinate and manage campaign content across multiple channels (website paid media social media email events).
• Collaborate with the Paid Media team to ensure content and messaging are optimised for campaigns across digital platforms.
• Support the planning and execution of integrated marketing campaigns to drive awareness and engagement.
• Work closely with the Events team to ensure events are effectively promoted and that event content feeds into broader marketing activity.
• Lead activation of partnerships and sponsorships that BYD partakes in to maximise value and extend partnerships through all comms channels.
• Contribute to brand storytelling by developing engaging content tailored to different audiences (B2C and B2B).
• Ensure brand consistency across all communications and marketing materials.
• Monitor and report on performance of website and campaign content providing insights and recommendations for optimisation.
• Support CRM/email marketing initiatives with content development and deployment.
• Liaise with internal vision centre and partners for content production and creative delivery.

Requirements:

• Bachelors degree in Marketing Communications or a related field (or equivalent experience).
• Minimum 5 years experience in marketing communications content management or campaign coordination; automotive industry experience preferred.
• Strong project management and organisational skills with ability to manage multiple workstreams simultaneously.
• Excellent written and verbal communication skills with an eye for detail and brand alignment.
• Experience with website CMS platforms and digital content management.
• Familiarity with paid media social media and email marketing best practices.
• Strong collaboration skills to work effectively with multiple stakeholders and teams.
• Proficiency with Microsoft Office Suite (Word PowerPoint Excel Outlook).
• High motivation proactive mindset and ability to work in a fast-paced environment.

We offer:

• Performance and experience-based competitive remuneration
• Scottish Widows workplace pension
• Commuting Allowance
• Car Salary Sacrifice Scheme
• 25 days paid holidays public holidays.
• Department & company-wide team building events.
• An exciting opportunity to lead the European transition to zero-emissions transportation and decarbonization of the economy.

About BYD UK

BYD UK is the UK distributor of BYD Company Ltd which is a China-based company and a global leading-edge provider of green energy technologies. BYD UK offers a range of electric vehicles including all-electric cars all-electric buses and all-electric forklift trucks.