MarketingSpecialist

Location:West Valley City UT
Reports to:Marketing Manager
Type:Full-time

About Calyx Containers

Calyx Containers is a vertically integrated cannabis and nutraceutical packaging company based in Salt Lake City. We blend engineering compliance design and supply-chain expertise to deliver packaging systems that preserve quality extend shelf life and improve operational outcomes for customers.

Role Snapshot

You are the engine of day-to-daymarketingexecution. Youll plan create publish and report on social posts emails website content and campaigns that drive awareness leads and sales enablement. If you love shipping work fast measuring results and iterating this is for you.

What Youll Do

• Social Media (Daily):Plan calendars write posts schedule/publish engage in comments/DMs and repurpose content for LinkedIn Instagram and YouTube/Shorts.

• Content Writing (Weekly):Draft case studies blog posts landing pages one-pagers captions and sales enablement copy that translate science into outcomes (yield terpene retention QA pass rates).

• Email & Automation (Weekly):Build lists/segments write campaigns and nurtures QA links/UTMs run A/B tests and report opens/CTR/SQL impact.

• Website & CRO (Ongoing):Update pages in CMS post resources manage forms/lead routing and run simple CRO tests (headlines CTAs hero copy).

• Light Design & Asset Production:Use Canva/Adobe/Figma to create social graphics thumbnails simple data visuals and event materials consistent with brand guidelines.

• Events Support:Prep pre/during/post-show assets and email sequences; coordinate booth materials; capture content onsite.

• Analytics & Reporting:Maintain dashboards tag rigorously with UTMs and deliver weekly metrics (traffic leads MQLs/SQLs CPL/CAC signals).

• Compliance & Review:Ensure all claims are substantiated and FTC-safe; route competitor mentions through Legal review and follow internal guardrails.

• Cross-Functional Collab:Partner with Sales for enablement content and with Ops/Engineering for specs photos and proof points.

What Success Looks Like (90-Day Scorecard)

• Consistent 35 quality posts/week across priority channels with rising engagement.

• 2 email campaigns/month plus at least one active nurture with measurable lift in MQLSQL.

• Website updates shipped weekly; baseline CTR and form-complete rates improved quarter-over-quarter.

• All programs use clean UTMs; a simple weekly report goes toMarketing Sales.

Qualifications

Must-Have

• 14 years in hands-on B2Bmarketing(content social email) agency or in-house.

• Excellent writer/editor; can turn technical input into clear claims-safe copy.

• Proficiency with a modern CMS email automation/CRM (HubSpot preferred) and GA4/Tag Manager.

• Comfort with Canva/Adobe/Figma for light design and quick iterations.

• Organized deadline-driven and metrics-oriented (UTMs dashboards A/B tests).

• Willing to be onsite periodically for shoots samples and cross-team work.

Nice-to-Have

• Experience in cannabis ag-tech life sciences or packaging/manufacturing.

• Basic paid media execution (LinkedIn/Google) SEO tools (SEMrush/Ahrefs) and webinar ops.

• Familiarity with child-resistant standards injection molding or flexible packaging.

Tools & Stack (flexible)

HubSpot (or Salesforce MAP) GA4/Tag Manager LinkedIn Ads/Google Ads Shopify/WordPress/Webflow Canva/Adobe/Figma Asana/Jira SEMrush/Ahrefs Hootsuite/Buffer/Later Hotjar.

Working Style

• High output fast feedback loops and clean checklists.

• Comfortable juggling calendars campaigns and ad-hoc requests.

• Clear concise communicator (especially for LinkedIn and customer-facing materials).

Compensation

Base:$65000 with company profit sharing and benefits.

MORE ABOUT US:

Our team is composed of bright hardworking creative and highly motivated individuals looking to make an impact on the world. We seek like-minded colleagues who share our values and want to apply their experience energy and enthusiasm to help grow and scale a dynamic business in a rapidly expanding industry. The Calyx Containers culture fosters the personal and professional growth in a challenging and rewarding environment. We operate at a fast pace demand high personal standards and offer everyone the opportunity to contribute skill-build and develop their talents.

Benefits and Perks offered to full time employees:
-Flexible Paid Time Off
-Comprehensive benefits offerings including: Medical (with company-funded HRA) Dental Vision Short- and Long-Term Disability Insurance Life Insurance Headspace Care Mental Health effective the first day of the month following hire.
-401(k)
-Ability to make an immediate impact
-Monthly team meetings and frequent social events

An ideal Calyx candidate looks like:
-Has experience in the cannabis and/or packaging industry
-Thrives in a fast-paced environment
-Handles ambiguity with a positive attitude
-Rolls up their sleeves to help their team

How success is measured at Calyx:
First 30 days spent getting to know the company and our team!
Ability to make an immediate impact - were growing quickly and want you to help cultivate that!
Living our core values:
--X-treme Ownership
--Be Quick But Dont Hurry
--Sustainability Is Multi-Dimensional
--We Are Square: Quality Does Not Cut Corners
--Customer Is The Only Boss
--Earn Success Every Day
--The Biggest Failure Is The Failure To Ask For Help
--Better Together: Cultivate An Inclusive Environment

Calyx Containers is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. We believe strongly in fair hiring practices and in creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status. Diversity drives innovation; inclusion drives success. We believe a multitude of approaches and ideas enable us to deliver the best results for our workforce workplace and customers. We are committed to fostering a culture where all employees can share their passions and ideas so we can tackle the toughest challenges in our industry and pave new paths to limitless possibilities.
Calyx is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in employment and activities. To request reasonable accommodation please contact (Please note that applications should not be emailed to this address).