Paid Media Marketing Manager
Paid Media Marketing Manager
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Job Description
Paid Media Marketing Manager
Sheffield South Yorkshire United Kingdom (Office/Hybrid)
Salary: 40000 - 45000
Are you a performance-driven Paid Media Marketing Manager ready to make a significant impact UniHomes is seeking an experienced professional to lead the planning delivery and optimisation of our paid search and paid social campaigns. Youll play a pivotal role in our rapid growth driving customer acquisition through high-performance paid media and ensuring channel excellence across all our campaigns.
Youll own performance reporting and optimisation across all paid channels collaborating cross-functionally to meet our marketing goals. Using data technology and innovative digital creative strategies youll deliver UniHomes groups product and seasonal campaigns along with user journeys designed to attract nurture and convert new customers. Youll also work closely with the wider UniHomes marketing team on areas like Brand Activation SEO and CRM leveraging the expertise and resources of the UniHomes team.
Key responsibilities:
- Lead strategy and execution for paid search and paid social channels ensuring channel excellence in campaign setup targeting optimisation and ongoing performance.
- Plan and deliver high-performing cross-channel paid media campaigns aligned with B2C marketing objectives including seasonal and customer-specific propositions. Explore and test new paid media channels to expand reach and drive acquisition.
- Provide hands-on campaign delivery support overseeing technical setup creative asset management and landing page development to enhance user experience and conversions.
- Collaborate with internal teams to develop and deliver integrated multi-channel campaigns and content tailored to key audiences.
- Monitor analyse and report on campaign performance data providing actionable insights for continuous improvement. Track and optimise full-funnel conversion journeys.
- Line manage our Paid Media Executive providing support guidance direction and development opportunities.
- Manage our media agency relationships to ensure efficiency accuracy and ongoing value delivery.
- Oversee and forecast paid media budgets ensuring spend is cost-effective and aligned with business goals.
- Analyse market trends and insights staying informed about industry trends competitor activities and customer needs to inform strategic decisions.
- Innovate and ideate new paid media strategies to generate new business and customer leads.
Skills and experience:
- Minimum 5 years of B2C campaign marketing experience with a proven track record in designing and delivering high-performing multi-channel paid media campaigns.
- Demonstrable passion for paid media coupled with a performance-driven mindset.
- Proven experience using paid search and paid social platforms.
- Skilled in campaign performance tracking and actionable reporting and budget management to maximise ROI.
- Excellent written and verbal communication skills with high attention to detail.
- A collaborative team player with a solution-focused approach and positive energy.
About us:
UniHomes has been named the fastest-growing technology company in Yorkshire and the Northeast in the 2023 Deloitte UK Technology Fast 50. We are also incredibly proud to have been officially certified as a Great Place to Work (GPTW).
Our industry-leading property search portal and utility management service enables our established and ever-increasing network of letting agent partners to offer hassle-free all-inclusive accommodation to our growing and strong community of university students who are actively seeking their perfect shared house. We are taking the market by storm currently in over 60 university cities and towns across the UK and we have huge ambitions for 2025.
Founded by three Sheffield property entrepreneurs in 2015 we have experienced remarkable growth and now have a team of almost one hundred at our Sheffield City Centre office. With recent minority investment from LDC we are scaling up our teams ready to conquer new horizons. There couldnt be a more exciting time to join us.
We are a team driven and united by our core values:
- Lead the Way
- In it Together
- Customers Matter
- Keep it Simple
- Rise Above Challenges
- Make it Happen
What do you get when you work here
With people and culture at the heart of our organisation we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work (GPTW) and an accredited Living Wage employer - all our employees earn a fair living wage above the government minimum wage.
At UniHomes we are committed to fostering an inclusive and diverse workplace where everyone can thrive and which values individuals for their unique perspectives. We welcome candidates from all backgrounds regardless of age disability gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief sex or sexual orientation.
Please let us know if you require any reasonable adjustments to make the recruitment process more accessible to you.
Applicants must already have the permanent and unrestricted right to work in the UK. Unfortunately we are unable to offer visa sponsorship as we do not hold a sponsor licence.
We do not accept CV submissions from recruitment agencies. Direct applications from individual candidates are encouraged. Thank you for your understanding.
Required Experience:
Manager
Employment Type
Full-Time
