Marketing Associate
Marketing Associate
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Job Description
Job Description:
The Role
We are seeking a Marketing Associate to join the marketing team of Saifr a startup within Fidelity Labs focusing on creating AI agents for compliance. This cross-functional role will be responsible for supporting the strategy and management of multi-channel campaigns that produce leads and sales pipeline as well as providing content marketing and website management support.
This is a phenomenal opportunity to hone a skills in demand generation while gaining exposure to the different facets of marketing including marketing automation content creation and performance reporting.
An ideal candidate has a growth mindset customer-first focus and ability to flex in a fast-paced highly collaborative startup environment.
Demand Generation
Support Account-Based Marketing (ABM) program (develop content strategy write emails edit ads) that provides customized high-touch experience to top target accounts
Support email marketing with drafting and execution to cultivate prospective customers through the buyer journey
Support lead-generating webinar program by contributing to strategy planning and execution
Manage company social media account(s) including social posts interactions reporting/analytics and build strategy/optimize for growth to engage prospects
Operations and Website Management
Manage website and update pages with new or refreshed content to lengthen visitor time-on-page
Evolve website strategy and user journey as product offerings expand and brand positioning changes
Implement SEO standard methodologies across entire website (keyword integration image alt text page loading time linking) to bolster search strategy
Report on traffic engagement lead generation and more to support data-driven decision-making
Support marketing operations including event list uploads CRM hygiene automation flows and processes and reporting and vendor management
Content
Serve as proofreader for all marketing content and edit collateral (blogs ebooks white papers press releases emails etc.) for grammar clarity brand consistency etc.
Support short form thought-leadership content creation as needed
Public Relations
Draft press releases that garner earned media coverage or equivalent experience
Research and apply for industry awards that build brand awareness and credibility
Sales & Partner Enablement
Develop and maintain presentations product data sheets and other collateral to support sales and partner engagements with prospective customers
The Expertise and Skills You Bring
Bachelors degree or equivalent experience plus 1 3 years of work experience. Willing to review talent with 0 1 years experience and prior marketing internship experience
Strong written and verbal communication skills
Basic understanding of digital marketing principles (SEO email marketing social media)
Experience using marketing automation tools (e.g. HubSpot Marketo) preferred
Ability to analyze data and generate basic marketing performance reports
Some experience with content creation (e.g. social posts blogs) preferred
Ability to work collaboratively in a cross-functional and fast-paced startup environment
Note: Fidelity is not providing immigration sponsorship for this position
The Team
This opportunity is brought to you by Fidelity Labs Fidelity Investments in-house software incubator and digital studio. Founded in 2005 Fidelity Labs has played a critical role in driving growth and innovation for the firm. The Fidelity Labs organization has a portfolio of new businesses and is constantly prototyping concepts for Fidelitys next new ventures. Fidelity Labs is a dynamic workplace that combines the best parts of startup lifebuilding from scratch adapting quickly and moon-shot ambitionwith the scale and stability of an industry leader. Learn more at .
Certifications:
Category:
MarketingMost roles at Fidelity are Hybrid requiring associates to work onsite every other week (all business days M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.
Please be advised that Fidelitys business is governed by the provisions of the Securities Exchange Act of 1934 the Investment Advisers Act of 1940 the Investment Company Act of 1940 ERISA numerous state laws governing securities investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations including FINRA among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
Required Experience:
IC
Employment Type
Full-Time
