Manager, APAC Social Media and Communications
Manager, APAC Social Media and Communications
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Job Description
Opportunity for Impact: Reporting to the VP of Communications youll shape and execute Payoneers organic social media strategy across Asia Pacific while also supporting internal and external communications as needed. You will partner closely with local communications brand and marketing teams to build a cohesive engaging and measurable social presence. Youll establish and oversee the APAC social content calendar help manage regional agency partners and help shape Payoneers voice on social platforms relevant in APAC such as LinkedIn Instagram Facebook X YouTube and others. This role is ideal for someone who thrives at the intersection of strategy and executionsomeone who is creative collaborative globally minded and deeply passionate about social medias role in driving brand and business impact.
Role and Responsibilities:
APAC Strategy and Social Leadership
Develop and implement Payoneers APAC organic social media strategy ensuring alignment with brand and business priorities.
Collaborate with the global team to adapt content for APAC relevance within legal and regulatory guidelines.
Create and maintain the APAC editorial calendar coordinating key campaigns and storytelling moments.
Stay ahead of platform trends emerging tools and best practicesbringing fresh ideas and testing new formats
Content Development and Engagement
Partner with internal teams including global comms/marketing/creative/SEO product and employer brand to produce compelling social-first content that highlights our brand customers and impact.
Manage day-to-day execution across APAC accounts with a focus on consistency quality and relevance.
Guide real-time engagement social listening and community interaction in partnership with regional teams.
Work closely with Customer Support team to ensure timely escalation and resolution of customer complaints inquiries or negative sentiment on social and community platforms.
Support thought leadership and executive visibility on social particularly on LinkedIn.
Cross-Functional and Paid Alignment
Collaborate with performance marketing to align organic and paid strategies for greater reach and results.
Partner with internal communications employer brand and customer teams to amplify campaigns and initiatives.
Ensure messaging is consistent and well-coordinated across social web email and other external-facing channels. Governance Analytics and Optimization
Define KPIs and track performance sharing regular insights and recommendations with stakeholders.
Monitor brand safety ensure governance and manage social escalation protocols when needed.
Agency and Regional Team Collaboration
Help manage APAC social media agencies and provide strategic guidance to ensure local execution aligns with global goals.
Coordinate with global to drive consistency and knowledge sharing among APAC teams.
Support campaign planning and post-campaign analysis across markets.
Qualifications
10 years of experience in social media strategy digital content or brand communicationsideally in B2B fintech regulated or platform-based industries.
Strong grasp of global social media trends platform dynamics and how to engage professional and entrepreneurial audiences.
Experience managing multi-market campaigns working with agencies and leading content programs.
Excellent writing editing and storytelling skills with a sharp eye for brand voice and tone.
Analytical mindset with experience using social performance data to refine strategy and report impact.
Confident collaborator who thrives in cross-functional fast-paced environments.
Organized proactive and able to manage multiple priorities with attention to detail.
Bachelors degree in communications marketing or a related field.
If youre ready to lead a global social media strategy that connects with entrepreneurs and small businesses around the world wed love to hear from you
#LI-Onsite
#LI-PB1
Required Experience:
Manager
Employment Type
Full Time
