Overseas Market Manager, Southeast Asia (Maternity Cover - 12 Months)

Do you enjoy taking responsibility and like working in a small team

Do you have an interest in Irish Food Drink and Horticulture

Are you looking to make a difference in what you do and have the relevant experience

Then youve come to the right place.

Overseas Market Manager Southeast Asia

(Maternity Cover - 12 Months)

Singapore

Reports To: Regional Manager Global Business Development

Grade: 4

Purpose

Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality distinctive and made by a diverse range of creative producers from a unique and fortuitous island location.

Our purpose is to bring Irelands outstanding food drink and horticulture to the world thus enabling growth and sustainability of producers.

In this role you will manage the execution of Bord Bias strategy in market by leading a high performing internal and industry talent team to deliver Bord Bias business objectives and nurture a thriving future for the Irish food and drink industry.

What youll do

1. Lead senior engagement with customers in-market regularly reviewing local customer segmentation and prioritisation to strengthen customer client connections and deliver meetings opportunities and strategic partnerships in line with KPIs and core strategic priorities. Develop ambitious annual customer plans with a clear vision and business objectives aligned with Bord Bias strategy and client plans while optimising longer term opportunities in re-imagined channels.

2. Lead engagement and Bord Bia involvement in all relevant Irish Ministerial and government visits to the market(s) demonstrating the impact of Bord Bias activities in-market and actively involving Irish government Ministers and Bord Bias CEO in top-to-top customer engagement to progress business objectives.

3. Lead the local team to develop and share timely data-based market and customer insights to inform and influence senior management in Bord Bia and client companies. Integrate key Thinking House insights in customer presentations and engagement to champion insight-led innovation and business development. Actively build the thought leadership profile of Bord Bia in market by speaking on behalf of Bord Bia at leading industry conferences and seminars.

4. Build Food Brand Ireland credentials in-market ensuring the voice of the customer local consumer and shopper shape both the future proofing of Bord Bias trust marks and proof points as well as the content development strategies for all B2B and B2C campaigns (including EU campaigns). Ensure in-market campaign investments are aligned with industry best practice demonstrate value for money and smart differentiation to generate greater value for clients and customers.

5. Lead the development of local annual integrated activity plans formally reviewing activities against KPIs and influencing the relevant steering groups in the OneBordBia planning process.

6. Manage the performance and invest in the competency development of team members by delegating priorities effectively setting stretch targets mentoring and coaching to deliver results through a high performing team. Role model corporate values and behaviours to ensure a OneBordBia mindset through regular formal and informal Performance Development Plan (PDP) and Performance Growth Plan (PGP) conversations and feedback. Mentor and integrate talent academy students based in your market to ensure the optimum learning experience.

7. Effectively manage assigned budgets and contribute on a timely basis to internal and board reporting on deliverables and KPIs in accordance with One Bord Bia processes procedures and policies adhering to One Bord Bia operating model.

About You

Essential Knowledge Skills & Capabilities

Knowledge:

• 5 years experience as a Business Development or Marketing professional with experience in International Markets.

• Experience in strategic insight-led thinking and corporate representation or public affairs

• Leadership experience cascading corporate vision and goals while building team talent and competencies

• Successful management of high-profile innovative trade and/or consumer marketing campaigns and initiatives

• Proven experience of building senior professional relationships with suppliers trade customers media &government both in Ireland and the marketplace.

Skills & Capabilities:

• Fluent written and spoken English

• Excellent communication & presentation skills with strong verbal and report writing ability

• Proven ability to manage budgets talent and managing upwards

• Established organisational skills and practical application of project management tools and techniques

• Proficient business use of the full Microsoft Office suite.

Desirable Knowledge Skills & Capabilities

Knowledge:

• Experience operating in a marketing sales or business development role in Ireland or international markets

• Degree level qualification or equivalent in a relevant discipline e.g. Business Marketing etc.

• Experience & knowledge of the Irish Food Drink &Horticulture industry

• Experience operating professionally in different cultures

• Membership of relevant professional bodies

Skills & Capabilities:

• Influencing and negotiating skills adapted to the local culture

• Experience in the use of Salesforce or equivalent CRM video conferencing systems and online webinar platforms.

• Proven record of working independently in an export market

• Fostering an innovative and insight-led team culture willing to seek out new challenges and opportunities.

Closing Date/Time: Thursday 25 September 2025 @ 1:00pm (GMT/UTC 1)

Learn more about working at Bord Bia. Click here!

Bord Ba is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work so you can be the best you can be and live your purpose whilst developing your career with talented and diverse workforce also reflects the diversity of our clients customers and markets by utilising their range of skills knowledge and the wide range of perspectives this diversity brings promotes innovation and helps make us more creative and competitive.

Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process please contact us directly at