Marketing Associate â Demand Gen

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

SiftHub is a revenue acceleration AI platform that unlocks 10x productivity for sales and solutions teams. It serves as a central hub to collate and sift through all your conversations knowledge and deal context scattered across Drive Sharepoint Confluence Gong CRM Slack last-minute meeting prep to competitive intel and RFPs to buyer Q&A our autonomous agents unblock deals so your SEs and AEs can focus on engaging with customers.

As a Marketing Associate you will be responsible for copywriting demand generation email marketing social media landing pages and campaign/event execution. The ideal candidate is someone who enjoys the creative side of marketing while being data-driven and execution-focused.

Whether youre an AI expert or an aspiring one SiftHub offers an environment that supports and challenges you enabling your growth and success. Join us today and help us shape the future of AI for enterprises!

Responsibilities:

Execute creative campaigns across email social media landing pages and events to generate MQLs
Write compelling copy for emails ads landing pages social channels and communities to drive conversions
Manage and optimize email marketing campaigns including list segmentation personalization A/B testing and email health management
Coordinate campaign execution with internal stakeholders (Sales Product Design) from campaign launch to lead hand-off
Support event marketing activities - both online (Webinars Podcasts) and offline (Conferences Dinners etc.)
Track campaign performance and provide regular reports on engagement leads and conversions
Identify opportunities to automate marketing workflows using AI tools to conduct efficient campaigns
Stay updated on industry trends competitors and new marketing channels

Requirements:

3-5 years of experience in demand generation majorly with a SaaS startup preferably in AI SalesTech
Hands-on experience with email marketing tools (e.g. HubSpot Mailchimp SmartLead and Apollo)
Strong copywriting and content creation skills for marketing campaigns
Experience with communities (Reddit Pavilion PSC) social media platforms (LinkedIn Twitter/X) for B2B demand generation
Understanding of conversion rate optimization and A/B testing across ads and landing pages
Analytical mindset with the ability to report campaign results and insights
Comfortable working in a fast-paced startup environment and managing multiple projects at once

Required Experience:

Responsibilities:

Execute creative campaigns across email social media landing pages and events to generate MQLs
Write compelling copy for emails ads landing pages social channels and communities to drive conversions
Manage and optimize email marketing campaigns including list segmentation personalization A/B testing and email health management
Coordinate campaign execution with internal stakeholders (Sales Product Design) from campaign launch to lead hand-off
Support event marketing activities - both online (Webinars Podcasts) and offline (Conferences Dinners etc.)
Track campaign performance and provide regular reports on engagement leads and conversions
Identify opportunities to automate marketing workflows using AI tools to conduct efficient campaigns
Stay updated on industry trends competitors and new marketing channels

Requirements:

3-5 years of experience in demand generation majorly with a SaaS startup preferably in AI SalesTech
Hands-on experience with email marketing tools (e.g. HubSpot Mailchimp SmartLead and Apollo)
Strong copywriting and content creation skills for marketing campaigns
Experience with communities (Reddit Pavilion PSC) social media platforms (LinkedIn Twitter/X) for B2B demand generation
Understanding of conversion rate optimization and A/B testing across ads and landing pages
Analytical mindset with the ability to report campaign results and insights
Comfortable working in a fast-paced startup environment and managing multiple projects at once

Required Experience: