Digital Marketing Specialist (Web Development + Google Ads + SEO)
Digital Marketing Specialist (Web Development + Google Ads + SEO)
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1 Vacancy
Job Description
Job Title: Digital Marketing Specialist (Web Development Google Ads SEO)
Type: Full-time Independent Contractor (3-Month Contract)
Location: Remote (Preference for South Africa or Latin America time zones)
Work hours: 9:00 AM 5:00 PM US Eastern Time
The Role
We re seeking a blended digital marketing specialist with both technical and growth skills to support our marketing initiatives over a 3-month engagement. This role will rotate focus each month beginning with web development then moving into Google Ads and finally SEO.
You ll be responsible for building high-performing web assets launching paid search campaigns and strengthening our SEO foundation to drive measurable lead generation and visibility.
Engagement Plan
Month 1 Web Development
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Build or optimize high-intent landing pages (WordPress or Webflow preferred).
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Implement Google Analytics 4 (GA4) and Google Tag Manager (GTM) tracking.
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Improve site performance mobile responsiveness and overall user experience.
Month 2 Google Ads
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Plan launch and manage paid search campaigns (brand non-brand).
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Create ad copy set up conversion tracking and manage budgets effectively.
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Continuously optimize campaigns to improve CPL (cost-per-lead) and conversions.
Month 3 SEO
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Conduct a technical and on-page SEO audit.
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Implement high-priority fixes (site structure schema internal linking).
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Develop content briefs targeting mid- and bottom-funnel keywords.
What Success Looks Like
By the end of the 3-month contract success will be measured by:
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At least one production-ready landing page shipped and live.
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Accurate conversion tracking firing across all web assets and ads.
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Active Google Ads campaigns delivering measurable results.
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Improved SEO health and keyword visibility for priority terms.
About You
We re looking for a T-shaped digital marketer broadly skilled across digital channels but able to dive deep when needed.
Must-Haves:
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3 years of experience across web development Google Ads and SEO.
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Proficiency in WordPress or Webflow with basic HTML/CSS skills.
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Hands-on experience setting up GA4 GTM event tracking.
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Proven track record managing Google Ads campaigns and reporting on results.
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Strong understanding of on-page and technical SEO (no black-hat tactics).
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Fluent in English with excellent communication skills.
Nice-to-Haves:
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Experience writing conversion-focused copy for landing pages.
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Familiarity with email marketing or CRM integrations.
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Prior experience with professional services or coaching/consulting brands.
Employment Type
Full-time
