Head of Marketing - Growth Focus (Cologne Based)
Head of Marketing - Growth Focus (Cologne Based)
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Job Description
About the Company Youll Be Working With:
Youll be joining a fast-growing European HealthTech startup thats revolutionizing hair restoration through cutting-edge drug-free technology.
With strong early traction proven clinical results and an ambitious roadmap ahead this is an exciting time to join a mission-driven team pushing the boundaries of science and innovation to help millions regain their confidence.
The Role:
As our Global Head of Marketing (with a strong Growth Focus) you will be the strategic and operational leader driving all aspects of marketing. You will oversee customer acquisition lifecycle management content strategy community engagement and brand positioning. Reporting directly to the CEO this role offers high visibility and significant impact on revenue growth and company direction.
You will initially work closely with a lean team and will be responsible for building and scaling the marketing organization as we grow.
Tasks
Responsibilities:
Growth Strategy & KPIs Set and execute the endtoend growth roadmap across paid owned earned and partnership channels; define and track CAC ROAS LTV and retention targets.
Performance Marketing Own multichannel budgets (Google Meta TikTok influencer/affiliate) and optimize campaigns through rigorous testing.
Lifecycle & CRM Design segmentation personalization and automation journeys that maximize conversion engagement and loyalty.
Brand & Storytelling Position the company as the categorydefining leader in hairregrowth technology through compelling customercentric narratives.
Content & Community Oversee content strategy UGC creator collaborations and community programs to drive advocacy and organic growth.
Data & Insights Build a robust analytics framework translate insights into action and present results to leadership and the board.
Team Leadership Hire mentor and inspire a diverse highperforming marketing team; foster a culture of experimentation and continuous learning.
Budget Ownership Allocate resources for maximum ROI while maintaining agility to seize new opportunities.
Requirements
Requirements:
6 years scaling growth marketing for DTC health wellness or beauty brandsideally physical products.
Proven mastery of performance channels and funnel optimization; handson with Meta Ads Google Ads GA4 Klaviyo (or similar) and major ecommerce platforms (Shopify/WooCommerce).
Strong command of CRO A/B testing subscription and retention mechanics.
Datadriven yet customerobsessed; comfortable turning insights into bold creative bets.
Leadership track record: recruiting coaching and scaling crossfunctional teams in fastpaced environments.
Excellent communication skills with experience presenting to senior leadership and investors.
Entrepreneurial mindset bias for action and passion for sciencebacked wellness innovation.
Employment Type
Full Time
