Digital Marketing Specialist Switzerland
Digital Marketing Specialist Switzerland
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Salary Not Disclosed
1 Vacancy
Job Description
Location: Zug Full-Time
Department: Marketing and Communications
Reports to: Head of Marketing and Communication
We are searching for a Digital Marketing Specialist to join our Swiss operations and become part of our forthcoming growth.
Your Responsibilities:
- Plan and execute digital marketing campaigns across multiple channels including social media email SEO/SEM and display advertising.
- Manage and optimize content for the company website ensuring alignment with brand guidelines and SEO best practices.
- Analyze campaign performance using tools like Google Analytics social media analytics and other marketing platforms to drive continuous improvement.
- Collaborate with the Head of Marketing to develop and implement strategies that increase brand awareness and lead generation.
- Create engaging content (text images and video) for digital platforms working closely with the creative team.
- Monitor industry trends and competitor activities to identify opportunities for innovation in digital marketing.
- Manage social media accounts including content scheduling community engagement and paid advertising campaigns.
- Ensure all digital marketing activities comply with local regulations and align with BYDs global brand standards.
Your Profile:
- At least 3 years of experience in digital marketing preferably in the automotive or technology sector.
- Academic Degree with specialization in Digital Marketing or similar business area.
- Proven expertise in SEO SEM social media advertising and email marketing.
- Proficiency with tools such as Google Analytics Google Ads Meta Business Suite and CRM platforms.
- Strong content creation skills with experience in copywriting and visual content development.
- Excellent analytical skills and a data-driven mindset to optimize campaign performance.
- Strong negotiation and interpersonal skills.
- Fluent in English and German Chinese and Italian will be considered an asset.
- Hands-on result oriented pressure tolerant do more & talk-less attitude is indispensable.
What We Offer
- A dynamic and innovative work environment at BYD Switzerland a leader in sustainable technology.
- Opportunities for professional growth and development within a global organization.
- Competitive salary and benefits package.
- The chance to contribute to a greener future through impactful marketing initiatives.
BYD (Build Your Dreams) is a global leader in electric vehicles batteries and sustainable energy solutions driving innovation and shaping the future of mobility in over 70 countries worldwide.
Employment Type
Full Time
