Digital Marketing Specialist Switzerland

Location: Zug Full-Time
Department: Marketing and Communications

Reports to: Head of Marketing and Communication

We are searching for a Digital Marketing Specialist to join our Swiss operations and become part of our forthcoming growth.

Your Responsibilities:

• Plan and execute digital marketing campaigns across multiple channels including social media email SEO/SEM and display advertising.
• Manage and optimize content for the company website ensuring alignment with brand guidelines and SEO best practices.
• Analyze campaign performance using tools like Google Analytics social media analytics and other marketing platforms to drive continuous improvement.
• Collaborate with the Head of Marketing to develop and implement strategies that increase brand awareness and lead generation.
• Create engaging content (text images and video) for digital platforms working closely with the creative team.
• Monitor industry trends and competitor activities to identify opportunities for innovation in digital marketing.
• Manage social media accounts including content scheduling community engagement and paid advertising campaigns.
• Ensure all digital marketing activities comply with local regulations and align with BYDs global brand standards.

Your Profile:

• At least 3 years of experience in digital marketing preferably in the automotive or technology sector.

• Academic Degree with specialization in Digital Marketing or similar business area.

• Proven expertise in SEO SEM social media advertising and email marketing.

• Proficiency with tools such as Google Analytics Google Ads Meta Business Suite and CRM platforms.

• Strong content creation skills with experience in copywriting and visual content development.

• Excellent analytical skills and a data-driven mindset to optimize campaign performance.

• Strong negotiation and interpersonal skills.

• Fluent in English and German Chinese and Italian will be considered an asset.

• Hands-on result oriented pressure tolerant do more & talk-less attitude is indispensable.

What We Offer

• A dynamic and innovative work environment at BYD Switzerland a leader in sustainable technology.

• Opportunities for professional growth and development within a global organization.

• Competitive salary and benefits package.

• The chance to contribute to a greener future through impactful marketing initiatives.

BYD (Build Your Dreams) is a global leader in electric vehicles batteries and sustainable energy solutions driving innovation and shaping the future of mobility in over 70 countries worldwide.